Alfred Donovan, a founder of sales promotion company Don Marketing and the Shell Cor-porate Conscience Pressure Group, has issued a writ against Shell UK claiming damages for libel. This latest twist in the long-running legal wrangle between Don Marketing and Shell comes as the two companies prepare to meet in court over Don’s accusation that […]
London Transport has appointed its first marketing director as part of the former state-ownedfirm’s continuing restructure. Norman Cohen’s responsibilities will range from advertising and publicity to fares and ticketing. But the creation of the role, at the instigation of chairman Peter Ford, is a significant admission that as the group has been broken up marketing […]
A cross-party group of MPs were preparing to table an early day motion opposing Rupert Murdoch’s ú75m Rugby Super League deal, as Marketing Week went to press. The MPs, led by Ian McCartney, Labour MP for Makerfield and chairman of the 80-strong parliamentary Rugby League group, are expected to question the legality of the deal […]
It’s no surprise to find MPs venting their spleen against Rupert Murdoch’s Rugby Super League. Hobbling the media titan is, after all, an evergreen political issue. Besides, some of the concerns being raised by their irate constituents are genuine enough. Local clubs will fall by the wayside if the Murdoch deal goes through. But then […]
Publicis has been appointed to handle the FF 90m (ú12.5m) privatisation campaign for French steel producer Usinor Sacilor after a final pitch against Australie.
In this time of moral crusades against the “cancer of bent and twisted journalism”, when Conservative politicians are taking up the “sword of truth and the shield of British fair play” to protect the world from the ravages of investigation, far be it for the Diary to add to the squalid mire. But what were […]
Budget Rent a Car has appointed a new marketing director for Europe, the Middle East and Africa as the increasingly competitive car rental market enters a new, cut-throat phase. Paul Johnson replaces Angela St Clare Clark, who left the car rental firm at the end of last year. He was previously director of marketing at […]
Madame Tussaud’s has slammed TDI Advertising, formerly London Transport Advertising, for covering up posters for the leisure attraction’s latest advertising campaign on the London Underground. TDI covered up the posters with another execution in the series after receiving complaints about the creative work, designed by agency J Walter Thompson. The posters show death masks taken […]
Cott Corporation, the beverage manufacturer whose ventures include Virgin Cola, has reported its first loss in nine years. The Canadian firm blamed packaging cost increases and lower selling margins, reporting a C$670,000 (ú303,717) loss after tax for the fourth quarter of fiscal 1995. In the comparable period for 1994 it made a profit of C$9.1m […]
Although many of the products featured in the Ideal Home Spring 95 catalogue serve no worldly purpose, most can at least claim to be innovative.
Further to my conversation with Sharon Marshall about the article “$40m ad push for TAG Heuer” (MW March 15), I am writing on behalf of our client Swatch to clarify a point. In the final paragraph of the news piece it is specified that TAG Heuer will act as timekeeper for the Olympic Games. Swatch […]
Commercial radio is succeeding in its drive to attract new advertisers to the medium and getting others to return, as March’s record figures show
Quantum International, the home shopping infomercials producer, has struck a deal with Tele-Monte Carlo to introduce infomercials in France for the first time. The deal, confirmed at this week’s annual MIP TV programme market in Cannes, is further indication of the growing use of infomercials on European TV – including the UK. Quantum, a subsidiary […]
With reference to your report “The talk of the radio industry” (MW March 17), I find the comparison of calls received by LBC (12,000 per week) and Talk Radio (350,000) harsh. While I appreciate the fig-ures quoted are not meant to put down LBC (RIP), but rather to enhance Talk Radio, your article does not […]
Laser has secured North-East Water to sponsor regional weather forecasts on Tyne Tees Television. Media Dimensions continues to seek sponsors for other regional bulletins following the ending of Legal & General’s sponsorship three months ago. The Department of National Heritage this week agreed to consider allowing magazine publishers to create branded TV programmes based on […]