Kevin Morley quits the agency scene as his 100m Rover account moves to Lintas.
The ban on TV advertising for spirits comes to an end this week, but how will the drinks companies overcome heavy restrictions on the content of the ads? In search of an answer Marketing Week commissioned three agencies to devise a campaign f
Advances in technology mean graphics and text packages for presentations can now run on standard PCs. But, as Simon Rines discovers, many firms do not realise how cheap they are
BYLN: By Paul McCann
“Larger than life and twice as colourful” is one of the more polite things said about Kevin Morley in the past three years. Since he first bludgeoned his way into the advertising agency world with Kevin Morley Marketing he has become a unique hate- figure that has united the ad agency industry. Once the managing […]
BYLN: By Jon Rees
Mortgage lenders have come under fire recently from Peter Lilley but, in turning on his former allies, is he hammering a nail in his political coffin?
From stating two years ago that branding and marketing were not important, National Westminster Bank, or NatWest as it is now known, has reconsidered its standpoint and set out on a total revamp of its image and advertising. Sharon Marshall we