Food, with a bit on the side

Marketing Week

By December, we’ll be the eighth-largest photo processing centre in the country,” says one, while another boasts proudly about the development of a pharmacy counter that would have made the mighty Jesse Boot’s eyes smart with envy. Books, perfumes, health checks, dry cleaning, petrol, cards, gifts, clothes, plants, condoms, magazines and newspapers, stationery, toys, crèches, […]

No Title

Marketing Week

Nestlé Fox is launching a campaign for children’s sweets Neon Nerds and Super Sour Dweebs. The two commercials, by Roose & Partners, target eight to 12-year-olds.

Texaco to take control of reduced retail network

Marketing Week

Texaco has taken over full management control of its retail network only weeks after an- nouncing it was cutting the network from 560 to 450 outlets. A marketing team made up of staff from Texaco, sales promotion company IMP and ad agency D’Arcy Masius Benton & Bowles has been created to develop a co-ordinated campaign […]

First Choice to sponsor local weather

Marketing Week

ITV sales houses Carlton and Laser have teamed up to sell sponsorship for local weather forecasts in three of their four TV regions. First Choice Holidays is to sponsor 51 weather reports per week on Carlton Tele vision, London Weekend and Granada. The sponsorship begins on July 31 and initially runs for a year. The […]

O&M grabs COI training account

Marketing Week

Ogilvy & Mather is understood to have won a Government account to encourage higher standards of training at work. The campaign will be for Investors in People, a company set up in 1990 with a 2m a year grant from the Department of Employment (

Why forecasts were so Green

Marketing Week

Forecasts in the late Eighties that the UK was to become a nation of ethical and ecology-conscious consumers turned out to be vastly exaggerated. Where are all the mainstream products that we were told would enable us to become eco-friendly? Where are all the organic foodstuffs? Sainsbury’s says organic foods have never generated more than […]

BTA builds brand marketing team

Marketing Week

The British Tourist Authority is setting up a brand management team to market the UK to overseas visitors as a “family of brands”. The head of the BTA’s Canadian operation, Gareth James, will move back to the UK to become head of brand management. James will run a four-strong team covering six geographical areas, or […]

The man with no name, yet

Marketing Week

The Diary would like to thank everyone who responded to its plea for alternative versions of what “Saatchi” might stand for. But the response was so pitiful that it will only thank Ian Metcalfe of SPS Advertising, who came up with Sad Ad Agency Tycoon Claims Higher Inspiration. The Diary hopes that readers will seek […]

No Title

Marketing Week

Mandy Wheeler, managing director of radio advertising production house Mandy Wheeler Sound Productions, has urged actors’ union Equity to consider a sliding fee scale for actors’ fees and free casting. This is intended to counter concern about radio production costs as advertisers increasingly run more ads in their campaigns, with each ad played fewer times. […]

Belly laughs at HHCL’s new venture

Marketing Week

Do you remember when ad agencies insisted on being called boutiques? It conjured up images of George Best in silver flares and platforms. Well, now that HHCL & Partners has entered the world of catering – sorry TV production – with its new venture HHCL Brasserie, the Diary’s fevered imagination started to consider what might […]

Microsoft ad chief resigns after rejig

Marketing Week

Microsoft’s head of UK advertising is leaving the computer giant after a management shake-up. Janet Kilpatrick, image and communications manager, has resigned following the merger of brand communication, direct marketing, PR and advertising into one division, called marketing services. The division will be headed by the new director of marketing services Sean Orpen. He was […]

Universal, Motive win 4m media

Marketing Week

Universal Communications and Motive, the Bartle Bogle Hegarty media dependant, have each been awarded 4m of media buying business. Motive has picked up the media buying and plan ning business for health care insurer Private Patients Plan. It is its first piece of business since it was launched by BBH in June. Optimedia and Zenith […]