16 staff are axed as part of Saatchi rationalisation
Marketing WeekSaatchi & Saatchi Advertising has cut 16 jobs as part of wide-ranging measures to compensate for the loss of more than 150m of client business since January.
Saatchi & Saatchi Advertising has cut 16 jobs as part of wide-ranging measures to compensate for the loss of more than 150m of client business since January.
The United States Travel & Tourism Administration, backed by private companies, will spend $1.2m (750,000) on a campaign in the UK later this year to encourage UK tourists to visit the US.
Deregulation in the bookmaking industry will not offset the damage inflicted by scratchcard games on its turnover, according to a report by Natwest Securities. The launch of National Lottery scratchcard games in mid-March has reduced turnover by bookmakers such as Coral, Ladbrokes and William Hill, by up to eight per cent, the report claims. And […]
Rumours following the BA pitch of Bartle Bogle Hegarty leaving independent status behind have been scotched, or at least confused, by its creation of media dependant Motive. Jon Rees weighs up the implications of the move
TBWA has split from Campbell Distillers and lost the 1.3m (Register-MEAL) Jameson whiskey account as a result. The drinks company is likely to centralise the whole of its advertising into one agency. Campbell Distillers is the UK subsidiary of Pernod Ricard. CME.KHBB holds the Pernod account but there is no suggestion the 900,000 business is […]
News round-up gives readers an at-a-glance overview of this month’s packaging and design news.
The United States Travel & Tourism Administration, backed by private companies, will spend $1.2m (750,000) on a campaign in the UK later this year to encourage UK tourists to visit the US.
Deregulation in the bookmaking industry will not offset the damage inflicted by scratchcard games on its turnover, according to a report by Natwest Securities. The launch of National Lottery scratchcard games in mid-March has reduced turnover by bookmakers such as Coral, Ladbrokes and William Hill, by up to eight per cent, the report claims. And […]
The Disney Channel UK has appointed Mike Spencer, marketing manager of rival cable TV channel QVC, as marketing director, in preparation for its launch on October 1. This latest appointment will force The Disney Channel to speed up its decision on an advertising agency. The channel is understood to be looking at two agencies. It […]
Snack brand Twiglets is going into 10,000 schools in a bid to broaden its appeal to children. The move represents one of the most sophisticated efforts at sponsorship of educational materials undertaken by a brand owner. The project has been developed by advertising agency McCann-Erickson to exploit its Twiglet Zone campaign for Jacob’s Bakeries. Working […]
Coca-Cola’s decision to move its $45m (28.1m) Fruitopia account out of Omnicom’s Chiat/Day network worldwide will come as a blow to the UK agency’s efforts to sell itself as a standalone agency within the group. Coca-Cola is handing the business to roster agency Leo Burnett without a pitch. As predicted in Marketing Week (April 14) […]
CIA Medianetwork International has parted company with chairman Rick Sheldon and shunted managing director Mike Morris into a new role in CIA Group, the main holding company. The two will be replaced by Mainardo Denardis, currently managing director of CIA Medianetwork Europe – which runs the continent excluding the UK. He joins on July 1. […]
Three new sets of brand extension packaging have just been launched. Design shop Haines McGregor has used up-to-the-minute sleeve print technology and tamper-proof neck seals for the Gleneagles brand launch.
Pampering pet owners have never had such a plethora of products to choose from and never before has the packaging so closely resembled that of human food. Rod Petrie assesses this trend and asks whether it is being taken a step too far
Safeway has lured Boots The Chemist director of merchandising and marketing George Charters as its managing director for marketing and trading. Charters replaces Logan Taylor, who will leave Safeway in August after 19 years service. The supermarket chain says Taylor is “considering options outside the company”. Charters will become the senior executive in charge of […]