Mattel gears up to buy out Bluebird Toys
Marketing WeekBluebird Toys, the British toy industry’s success story of re-cent years, is understood to be in line for a takeover by US giant Mattel. The timescale of the deal is unknown but Mattel is favoured suitor because it is in an aggressive acquisitive mood. Since 1993, it has bought toy companies Fisher-Price, Kransco and, most […]