Snack brand Twiglets is going into 10,000 schools in a bid to broaden its appeal to children. The move represents one of the most sophisticated efforts at sponsorship of educational materials undertaken by a brand owner. The project has been developed by advertising agency McCann-Erickson to exploit its Twiglet Zone campaign for Jacob’s Bakeries. Working […]
Coca-Cola’s decision to move its $45m (28.1m) Fruitopia account out of Omnicom’s Chiat/Day network worldwide will come as a blow to the UK agency’s efforts to sell itself as a standalone agency within the group. Coca-Cola is handing the business to roster agency Leo Burnett without a pitch. As predicted in Marketing Week (April 14) […]
CIA Medianetwork International has parted company with chairman Rick Sheldon and shunted managing director Mike Morris into a new role in CIA Group, the main holding company. The two will be replaced by Mainardo Denardis, currently managing director of CIA Medianetwork Europe – which runs the continent excluding the UK. He joins on July 1. […]
Three new sets of brand extension packaging have just been launched. Design shop Haines McGregor has used up-to-the-minute sleeve print technology and tamper-proof neck seals for the Gleneagles brand launch.
Pampering pet owners have never had such a plethora of products to choose from and never before has the packaging so closely resembled that of human food. Rod Petrie assesses this trend and asks whether it is being taken a step too far
Safeway has lured Boots The Chemist director of merchandising and marketing George Charters as its managing director for marketing and trading. Charters replaces Logan Taylor, who will leave Safeway in August after 19 years service. The supermarket chain says Taylor is “considering options outside the company”. Charters will become the senior executive in charge of […]
The use of DRTV has rocketed, with a quarter of all TV ads now carrying a response mechanism
The Council of Outdoor Specialists has elected Chris Morley, chief executive of poster specialist IPM, as its chairman for the next two years. Morley will work in tandem with outgoing chairman Alan Simmons, managing director of Concord, for the next three months to overhaul the body’s structure and objectives. An agenda for change was passed […]
Car manufacturers are pulling TV money from July, the biggest month in their marketing year. Agencies expect spend to drop by at least ten per cent to 3m compared with July 1994. Ford and Vauxhall are leading the move, although most main brands are scaling back their spend. Ford is shifting the bulk of spend […]
Giorgio Beverly Hills, the US perfume that some hotels and restaurants have banned for being too powerful, is being toned down. Its owner, Procter & Gamble, confirmed this week that it is bowing to public opinion and reformulating the overpowering scent. A lighter version is being developed and will go on sale from February 1996, […]
Lowe Howard-Spink has re-signed its National Power advertising account five years after it launched the 4m privatisation campaign for the Government. Lowe managing director Tim Lindsay says the priorities of National Power have changed since the awareness-raising drive. “The business is no longer viable for us,” he says, “Being the agency of record, on what […]
WH Smith has seen its profits eroded by rivals and from business overlaps within its own group. The City has accused it of taking its eye off the ball, and has not reacted well to its latest initiatives. However, not everyone is convinced that
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BYLN: By Tom O’Sullivan