IPC moves Reeve-Smith as Davidson takes over

Marketing Week

IPC Magazines has replaced Colin Reeve-Smith, managing director of the monthlies division which publishes titles such as Marie Claire and Essentials, with Nigel Davidson, managing director of IPC weeklies. Reeve-Smith, who has been managing director of the IPC SouthBank Group for ten years, will take on an international and business development role. Davidson will remain […]

CM: Lintas and BBDO lose SB global business to O&M

Marketing Week

CM: Lintas International and BBDO have lost all their SmithKline Beecham Consumer Healthcare business to Ogilvy & Mather in a global realignment of the healthcare company’s 300m advertising account. O&M has scooped the worldwide advertising for the former Sterling Health brands which were handled by CM: Lintas and BBDO, before it was bought by SB […]

No Title

Marketing Week

BT has confirmed details of 26 advertisers committed to participating in its Interactive TV (ITTV) trials which go live with 2,500 consumers in August. Allied Domecq, Grand Metropolitan, Levi-Strauss, Pedigree Petfoods, Pepsi, Toyota and Vauxhall are among participants in the AdLand channel, a discrete advertiser-only environment to be offered as part of the ITTV service. […]

Cannes awards top prize to LH-S

Marketing Week

Against a background of sustained booing and whistling, the president of the Cannes International Advertising Festival jury, Frank Lowe, presented the Agency of the Year award to Lowe Howard-Spink of London, part of the Lowe Group of which he is chairman and chief executive. It was the culmination of a bad night for Lowe. The […]

Iverson marks the return of the ‘feminine’ touch

Marketing Week

Ann Iverson was tipped last year to take up the helm at Laura Ashley. It seemed just the sort of challenge she would rise to – a high-profile brand with great intrinsic qualities, but one going through problems and in need of a new direction. Instead, Iverson, 51, left her position as chief executive of […]

Signet signs three-strong team

Marketing Week

Jewellery retailer the Signet Group has created the post of marketing controller at its chains H Samuel and Ernest Jones, and has made three appointments. Signet UK marketing director Dianne Thompson says the appointments complete plans to set up an effective marketing structure at the troubled retail group. The two chains are being relaunched following […]

…as it puts 3m into Club Max relaunch

Marketing Week

PepsiCo is to spend 3m on the UK relaunch of its Club Pepsi Max promotion, which will feature a new series of celebrity advertisements. Supermodel Cindy Crawford, who already advertises the Pepsi brand, will be joined by Baywatch star Pamela Anderson, tennis star André Agassi and actors Jean Claude Van Damme and Luke Perry in […]

Pepsi shakes up top managers…

Marketing Week

Club Max promotion creator and Pepsi Cola’s European marketing director Charlotte Pinder is to become general manager for Ireland in a reshuffle of its European marketing team. She will succeed Simon Calver, the general manager for Pepsi Cola International Ireland who moves to become area vice president. He replaces Stacey Clark, who left to become […]

THE FLOWER TO CHANGE

Marketing Week

In desperate need of a new sense of direction, Laura Ashley has brought in US retail expert Ann Iverson, responsible for turning round Mothercare in the early Nineties. But can she revitalise an empire spanning stores, factories and three cont

How far can ITV turn the screw

Marketing Week

In Greek mythology, Procrustes was a highway robber with the rather distressing habit of tying his victims to an iron bed. If their limbs were too long, he hacked them off; if too short, he stretched them to fit. In the current version of this fable, advertisers have cast themselves as the innocent wayfarer. Media […]

No Title

Marketing Week

BT has confirmed details of 26 advertisers committed to participating in its Interactive TV (ITTV) trials which go live with 2,500 consumers in August. Allied Domecq, Grand Metropolitan, Levi-Strauss, Pedigree Petfoods, Pepsi, Toyota and Vauxhall are among participants in the AdLand channel, a discrete advertiser-only environment to be offered as part of the ITTV service. […]

Sharp cards

Marketing Week

As the number of loyalty schemes continues to rise, the techniques employed are becoming universally recognised across different product categories. But, as David Reed explains, not all firms are convinced of their long-term value

Forte seeks director for Le Meridien

Marketing Week

Forte is looking for a marketing director for luxury hotel chain Le Meridien Hotels & Resorts. The chain, which is made up of 80 Meridien and Forte Grand hotels and an international workforce of 20,000, announced its executive management structure last week. But a spokeswoman said Forte was still going through the process of finding […]

Sharp cards

Marketing Week

As the number of loyalty schemes continues to rise, the techniques employed are becoming universally recognised across different product categories. But, as David Reed explains, not all firms are convinced of their long-term value