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Marketing Week

BRANDS BOUGHT % buying Walkers Crisps66 Golden Wonder Crisps20 Hula Hoops14 Quavers11 McCoys/Sainsbury9 Monster Munch/Doritos8 Skips7 Tesco6 Nik-Naks/Smiths/Twiglets4 REASON FOR PURCHASE % agreeing The ones I always buy83 Caught my eye in the

Queasy rider to Unilever’s health

Marketing Week

Equating the company that brings you PG Tips, Persil and Lynx toiletries with the Devil might seem laughable at first. Until you realise that an influential US Christian lobbying group with 1 million members is in deadly earnest about it. The American Family Association is trying to organise a national boycott in a market where […]

Grobbelaar signs up for Sainsbury’s attack

Marketing Week

Sainsbury’s is to run a high-risk TV advertising campaign featuring footballer Bruce Grobbelaar, who was arrested for match-fixing earlier this year, to front its new advertisements. Grobbelaar was arrested along with John Fashanu and Hans Segers after allegations, first aired in The Sun newspaper, that he had taken more than 40,000 from a Far Eastern […]

Scrabble tie decided on a P

Marketing Week

Wherever there are competitive sports you will find be people who take themselves too seriously. Beyond that, there are fruitcakes who live their lives to the letter of the law

GATHERING STRENGTH

Marketing Week

Companies realise the importance of customer data but, if the gathering process is not up to scratch, huge targeting opportunities can be missed. Sue Norris investigates the benefits of effective marketing technology

Rugby may score 1.5m for ITV

Marketing Week

Rob Andrew’s dramatic lastminute drop goal could help ITV earn an additional 1.5m from the Rugby World Cup, agencies believe. Andrew’s kick helped England defeat reigning champions Australia before a registered TV audience of about 7 million. The actual figure was undoubtedly much higher, as the game started when the pubs opened and would have […]

BrandTrack: Snacks that pack punch

Marketing Week

This month BrandTrack examines the market for crisps and snacks. With a wide diversity of traditional and novelty products, brands need to grab consumers’ attention by using both on-shelf promotions and highly visible advertising Brands bought Buyers named 42 brands of crisps and savoury snacks, including own-labels, which they had bought during April 1995. Thirteen […]

Page directions

Marketing Week

Choosing between the various personal computer magazines available is no easy task. As Susan Montgomery points out, as yet there are no titles aimed specifically at IT in marketing

Unilever’s NPD blues

Marketing Week

Faced with mounting competition in mature markets, Unilever has changed its tactics and opted for a high-profile, high-risk ‘accelerator’ strategy. But, as the launch of Persil Power and Liptonice has shown, the company is struggling to justif

Scratchcards lift Mirror sales

Marketing Week

A lookalike National Lottery scratchcard game has helped the Daily Mirror post a 100,000 rise in circulation during the month of May and made News International enter the scratchcard market. The Mirror registered a 3.7 per cent May over April increase in its ABCs, taking circulation to 2,581,017. The newspaper has increased its Saturday sales […]