While it can take years to become fully conversant with the demands of multi-country advertising, a new course from the IPA may offer a short-cut.

Television porn is forcing the UK Government to demand the that the European Commission tighten up rules on pornography and violence, to prevent exploitation by Europe’s satellite and cable TV channels. It is a strategy thrown into relief by news last week that Daily Sport owner David Sullivan plans to launch a satellite sports and […]

Computer pornography has become a Nineties folk devil – an invisible evil spreading through our playgrounds. But for police it is not a priority, partly because it is obviously a much less widespread problem than magazines, and also because it is hard to prosecute. The European Leisure Software Publishers Association (ELSPA) has pointed out that, […]

Wella is about to launch a ú3.2m campaign to promote its hair colour brands. Some ú1m will be spent on a five-week drive for its Colour Confidence brand, breaking on February 20 (above).

WH Smith is understood to have reappointed Bartle Bogle Hegarty to its ú11m (Register-MEAL) account, despite the agency’s refusal to repitch for the business (MW December 16).

Multimedia has transformed business presentations by allowing speakers to react to the emotional and intellectual needs of their audience. The only problem is knowing which application to choose.

Levi-Strauss UK has been slammed by Matalan, one of the UK’s largest discount clothes retailers, for operating a restrictive distribution policy which has reduced the chain’s Levi’s supplies to a “trickle”. Matalan, a membership club with 2.3 million members, has referred the case to the Office of Fair Trading. But the OFT has declined to […]

We were a little disappointed to read that our advertising review is the result of “lacklustre Christmas sales” in the article “Signet reviews its advertising” (MW January 20). This is not the case. Our advertising has been reviewed along with all other areas of marketing following Dianne Thompson’s appointment as marketing director in March last […]

Scottish Power Retail is reviewing its ú1.2m account (Register-MEAL) with Bridge/Alliance, as it prepares for further expansion into England.

In his article “BJA makes army a prime target” (MW December 9), Chris Boulding describes a study on the armed forces carried out by BJ Associates. The aim of the study is to assess the susceptibility to advertising of officers leaving the armed forces and to suggest mediums by which firms can exploit this potential […]

Muhammed Ali is the latest contender to throw a knock-out punch at Saatchi & Saatchi. The sports shoe business Aero US, in which Ali has a majority holding, has dropped Saatchi subsidiary Wavelength Creative Marketing from its UK business. It originally linked up with the company to plan its sales and distribution in the UK. […]

If you think you live in a free country, try eating two chocolate bars in one day, or watching ads for shower gel. The monomaniacs are hounding us once again

Sainsbury’s is to launch a massive consumer promotion next week to mark the end of its 125th year, supported by £1m of television and press advertising, amid fears of a new supermarket price war. The month-long promotion will offer £1m of prizes, including 125 cars and 125 holidays, and special price reductions on selected products. […]

Benetton has been fined $32,000 (ú21,000) by a French court for causing offence to people with HIV and Aids, with its controversial advertising.

With reference to the article “Turning the Cables” (MW, January 27) I felt it important to clarify the role of the CCN Group, and particularly its Mosaic Systems product, within the cable industry. Firstly, the article’s author is quite right in identifying the primary use of Mosaic as the prioritisation of areas for building and […]