Sharp cards

Marketing Week

As the number of loyalty schemes continues to rise, the techniques employed are becoming universally recognised across different product categories. But, as David Reed explains, not all firms are convinced of their long-term value

Forte seeks director for Le Meridien

Marketing Week

Forte is looking for a marketing director for luxury hotel chain Le Meridien Hotels & Resorts. The chain, which is made up of 80 Meridien and Forte Grand hotels and an international workforce of 20,000, announced its executive management structure last week. But a spokeswoman said Forte was still going through the process of finding […]

Persil share recovers from Power disaster

Marketing Week

Battle-scarred laundry detergent brand Persil has increased its market share for the first time in more than a year after it ditched clothes-digesting Persil Power and replaced it with New Generation Persil. According to Nielsen Scan track, Lever Brother’s Persil brand has increased its overall share (by volume) of the laundry detergents market from 20.6 […]

Classic FM’s sales soar as radio booms

Marketing Week

Classic FM sales revenue is up 50 per cent on last year – mirroring growth for commercial radio as a whole – following a restructuring of its sales department. Ernest & Julio Gallo wines, Direct Line Insurance and Scottish Life have signed up with the station in the past week, accounting for more than 600,000 […]

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Marketing Week

Gruner & Jahr has suspended publication of its German weekly illustrated news magazine, Tango, after 23 issues. The latest figures put its circulation at 160,000, well below the expected 500,000.

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Marketing Week

Wallis Tomlinson, the Birmingham-based agency, and TMD Carat (Manchester) have picked up the 5m account for the UK’s largest house builder, Bryant Homes. The two companies pitched together, beating Cogent, CIA and incumbent Golley Slater Brooker to the business. Leopard has been appointed by The Personal Number Company to handle its 1m account. The agency […]

BACC forces Whitbread to rethink TV ads for Flowers

Marketing Week

Whitbread’s plan to reposition its Flowers Original cask ale through TV advertising has run into trouble with the Broadcast Advertising Clearance Centre. Whitbread had intended to use the tag-line “a damn fine ale”, but this was rejected by the BACC, which deemed “damn” to be a swear word. Instead, Whitbread is considering changing the line […]

Drink in hand and a bun in the oven

Marketing Week

The Diary has made a mental note to steer well clear of Virgin Energy. Just weeks after cavorting with Richard Branson on a giant bed and claiming that the drink had aphrodisiac properties, Pamela Anderson has fallen pregnant. It’s known that Anderson was sent a few crates of the stuff. Perhaps it would have been […]

Airport retail market ‘to reach 1bn’

Marketing Week

The UK airport retail market will reach 1bn by value before the European Commission abolishes duty-free and tax-free sales in June 1999, says a new report by Mintel. In the past four years, the duty-free and tax-free sales market has risen by 62 per cent to 630m, representing 0.4 per cent of total retail sales. […]

Maiden poised to purchase BTA

Marketing Week

Poster contractor Maiden Outdoor is to buy bus, rail and roadside contractor British Transport Advertising, as forecast in Marketing Week on April 28, pending a referral to the Office of Fair Trading. Speculation that London Underground ad company TDI has taken over the bus side of BTA has been denied by Maiden and TDI. The […]

New Hasbro role for Colgate chief

Marketing Week

US-owned toy giant Hasbro has appointed Colgate Palmolive sales director Alistair Richards to the newly-created post of commercial director in charge of sales and marketing. The business heads of the company’s two divisions, Nicola Basham at pre-school and toys, and Graham Derby at board games and puzzles, will report to Richards. At Colgate Palmolive, Rich-ards […]

Sega takes on Sony with 3D Bug

Marketing Week

Sega is to launch a 3D successor to Sonic the Hedgehog, designed to run on the new Saturn games machines to be released next month. Saturn product manager Jeremy Crisp says the game, called Bug, will launch in September. It will be technically-superior to Sega’s Sonic the Hedgehog game, says Crisp. Crisp confirmed that Saturn’s […]

EMAP/Metro link to win TV advertisers

Marketing Week

The EMAP and Metro Radio Groups have launched a joint sales venture across their 11 radio stations targeting advertisers on the Channel 4 Northern macro region. The joint sell, across the North-West, Yorkshire and the North-East, has heightened speculation about EMAP’s intentions for Metro. The company has been considering acquiring stakes in Metro presently held […]