Hugo Boss launches its first advertising campaign since it dropped Bartle Bogle Hegarty to go in-house last year (MW December 9). The campaign features the creative work of leading photographers Herb Ritts and Richard Avedon. Hugo Boss is making a deliberate departure from the BBH campaign – `Men at work’ – which showed the clothing […]
While it can take years to become fully conversant with the demands of multi-country advertising, a new course from the IPA may offer a short-cut.
The Guinness empire is set for a series of marketing shake-ups following the appointment of a new director of marketing for Guinness Brewing Worldwide. Guinness Ireland marketing director Paul Gilham is to become director of marketing for the worldwide operation. The role has been vacant since July last year when Paul McGrane left to become […]
First Direct, DHL and House of Fraser are among the first advertisers to book space on Talk Radio UK, which launches on February 14, the national commercial speech station confirmed this week. Launch advertisers are being offered price incentives and audience guarantees. A number of on-air sponsorships are also close to being agreed, says Talk […]
Broadcast sponsors pursue ever more intricate and longer sponsorship credit sequences at their peril, according to research published next week by The Sponsorship Research Company. Viewers believe a sponsor’s “intrusion” should be kept at a minimum and pains should be taken to guard against credits resembling conventional advertising, the findings show. Criticism was levelled at […]
Premier Waters, distributor of Evian and Volvic still mineral waters, is launching a premium own-label water in the face of increasing price pressure in the UK bottled water market. The new water, available in both still and sparkling varieties, will be offered to multiple retailers as an own-label brand. It will be offered to independents […]
Multimedia has transformed business presentations by allowing speakers to react to the emotional and intellectual needs of their audience. The only problem is knowing which application to choose.
Levi-Strauss UK has been slammed by Matalan, one of the UK’s largest discount clothes retailers, for operating a restrictive distribution policy which has reduced the chain’s Levi’s supplies to a “trickle”. Matalan, a membership club with 2.3 million members, has referred the case to the Office of Fair Trading. But the OFT has declined to […]
The Institute of Practitioners in Advertising is proposing that the next BARB contract drops consolidated viewing figures as part of wide-ranging changes to the way that media research is collected. The IPA wants to take advantage of the new contracts being negotiated for BARB and the NRS at the end of the year. It believes […]
Muhammed Ali is the latest contender to throw a knock-out punch at Saatchi & Saatchi. The sports shoe business Aero US, in which Ali has a majority holding, has dropped Saatchi subsidiary Wavelength Creative Marketing from its UK business. It originally linked up with the company to plan its sales and distribution in the UK. […]
MD Foods, the Danish-owned UK dairy products company which markets Lurpak butter in this country, has appointed David Whitehouse marketing director. Whitehouse joins from Tesco, where he was buying controller for the shaving sector and men’s toiletries. Before Tesco he was a marketing manager at Eden Vale. Whitehouse will report to MD’s managing director, sales […]
Howell Henry Chaldecott Lury has snatched the ú10m National Savings account from McCann-Erickson. National Savings confirmed this week that HHCL had beaten competition from a shortlist that included the incumbent, DFSD Bozell and Publicis.
While a DTI report has highlighted music’s strong contribution to UK foreign earnings, it remains to be seen whether British TV can emulate this success.
ITV has struck a ú2m sponsorship deal with Heineken to sponsor its coverage of this summer’s Rugby World Cup – the first network ITV deal where the same company sponsors the programme and the event.
MD Foods, the Danish-owned UK dairy products company which markets Lurpak butter in this country, has appointed David Whitehouse marketing director. Whitehouse joins from Tesco, where he was buying controller for the shaving sector and men’s toiletries. Before Tesco he was a marketing manager at Eden Vale. Whitehouse will report to MD’s managing director, sales […]