Safeway takes on Boots chief

Marketing Week

Safeway has lured Boots The Chemist director of merchandising and marketing George Charters as its managing director for marketing and trading. Charters replaces Logan Taylor, who will leave Safeway in August after 19 years service. The supermarket chain says Taylor is “considering options outside the company”. Charters will become the senior executive in charge of […]

Four-legged trends

Marketing Week

Pampering pet owners have never had such a plethora of products to choose from and never before has the packaging so closely resembled that of human food. Rod Petrie assesses this trend and asks whether it is being taken a step too far

Menzies bolsters marketing team in new expansion drive

Marketing Week

High street retailer John Menzies is expanding its marketing department and has appointed Research International to run a shopping survey to boost its marketing effort this year. Two new appointments have been made to the marketing team. Nina Temple Cox is joining as advertising manager and Rebecca Heaney has been appointed loyalty co-ordinator for Menzies’ […]

No Title

Marketing Week

Levi-Strauss is launching a press campaign this October for Levi’s Casuals, a Sixties-inspired range of corduroy and twill casual wear. The ads, by Bartle Bogle Hegarty, will run in the style press. Based on the company’s White Tab label, the range is a limited edition of nine garments which goes on sale from August.

UNDERARM TACTICS

Marketing Week

Under pressure from own-label rivals, manufacturers of branded antiperspirant and body spray products are putting more effort into innovative packaging to retain consumer loyalty and to boost sales. Jo-Anne Walker discovers the secrets of stan

Lottery faces Menzies’ axe

Marketing Week

John Menzies’ plan to modernise its stores could sound the death-knell for National Lottery terminals in many of the chain’s 255 outlets. The Scottish-based news-agent chain has ordered National Lottery operator Camelot to switch off the terminal at its outlet in Perth after refurbishing the store. The chain says that the refit meant there was […]

Cutbacks continue at Rothmans

Marketing Week

The Rothmans UK marketing department is continuing to shed staff with the departure last week of Raffles brand manager Jane Ainley and the imminent departure of general sales manager Barry Marshall. Ainley is understood to have taken voluntary redundancy and Marshall will be leaving to join the Rothmans’ Russian operation. Marshall, who will not be […]

Warner scraps Clifford in fresh Listerine push

Marketing Week

Warner-Wellcome has axed Clifford the dragon from its Listerine mouthwash advertising, after 12 years promoting the brand. The dragon has been replaced in a new campaign, whose stars include Fred Flintstone and cartoon cat Tom. The 1.7m push uses Tom Jones singing the pop hit “Kiss” as a backing and will be accompanied by a […]

Active minds over matter

Marketing Week

German scientists have discovered that a well-flexed brain makes for a longer life. The question we must now all be asking ourselves is, what constitutes a healthy diet?

Feminax redesign targets the young

Marketing Week

Two well-known, over-the-counter (OTC) drugs have been redesigned. Feminax, the pain relief pill specifically aimed at women suffering from menstrual cramps, has been completely redesigned by Skidmore Turnbull.

The Guide boosts deal with Kiss FM

Marketing Week

The Guide, The Guardian newspaper’s weekly listings supplement, is to sponsor Kiss FM’s what’s-on show, The Word, in a 350,000 deal. This represents the London dance station’s largest sponsorship to date. The 15-minute programme, which is broadcast each weeknight at 7.45pm, was sponsored by The Guide last year. The Guardian has more than doubled its […]

Independent to be relaunched

Marketing Week

Newspaper Publishing will relaunch The Independent on Monday with a tabloid second section, redesigned masthead and the first completely new campaign from the recently created M&C Saatchi agency. Agencies have welcomed the redesign saying it makes the newspaper a more accessible read and provides extra reader benefits. The new front page will drop the definite […]

RUNNING ON EMPTY

Marketing Week

The UK car industry is in gridlock. Retail sales are falling, while marketing budgets are going through the roof. Tom O’Sullivan looks at the manufacturers’ efforts to recharge their batteries