With Government spending per tourist down to 4p, and with increasing competition from other cities, the London Tourist Board has decided the capital needs a helping brand. Jon Rees asks whether the ‘marque’ campaign can lure visitors and get b
After concentrating most of its activity during the late Eighties on fighting rivals, the Halifax recognised the need to return to promoting core values, handing the task to Bates Dorland. Below we examine the agency’s approach, while Dominic
BYLN: By Paul McCann
BYLN: By Jon Rees
BYLN: Meg Carter reports
BYLN: By Paul McCann
BYLN:
BYLN: Meg Carter reports
ITV enters a new era of sponsorship research with its coverage of the Rugby World Cup. It will be able to tell sponsor Heineken the score overnight.
BYLN: By Sean Brierley
BYLN: By Alan Mitchell