Novel diet for mice and men
Marketing WeekAfter tests on mice, researchers say they can now reduce body fat through injections. But, whatever the moral implications, no amount of jabs will stop us from ageing
After tests on mice, researchers say they can now reduce body fat through injections. But, whatever the moral implications, no amount of jabs will stop us from ageing
When Nintendo Company’s managing director Howard Lincoln flew into London from Seattle ten days ago, few people knew the purpose of his visit. By the time he stepped back on the plane two days later it was clear he was not making a social call. Lincoln told startled staff that Nintendo UK was effectively closing. […]
Swedish home-furnishings chain Ikea has lost its head of marketing as it launches its first national brand-building TV campaign. Ikea is seeking a new head of UK marketing to replace marketing manager Herman Gewert who leaves the chain this month for “family reasons”. Gewert quits the post after ten months. He will take up the […]
Wired Ventures and The Guardian have settled their dispute over the UK version of Wired magazine. Wired Ventures – the US founder publisher – has taken on editorial control of the UK edition and the two companies have formed a joint venture to produce European editions. The Government has decided to support a European Commission […]
The final word on Maurice Saatchi, his links with higher beings – most notably the Gods who inspired the Saatchi name – and what that name really stands for. For anybody who is confused at this point, please consult MW Diary July 21 and 28. Duncan Willoughby at Thomas Kean Advertising has blown any chance […]
Arc Advertising has won the 3m account for home decorating chains Homestyle and Fads, owned by Boots subsidiary AG Stanley. Arc’s brief is to develop an integrated brand-building campaign for the chains. Both have seen their sales slide in the depressed home-decorating market. The marketing budget will be increased from last year’s 500,000. Television advertising […]
Advertisers and ad agencies are voicing their fears about the increasing concentration of commercial radio airtime sales following EMAP’s acquisition of Metro Radio Group and GWR’s purchase of Chiltern Radio. Agencies are briefing their clients about the possibility of Capital Radio controlling 65 per cent of local radio airtime sales through its sales house, Media […]
Abbey National is appointing Duckworth Finn Grubb Waters to handle an advertising blitz for its new general insurance arm. The account, believed to be worth 5m, is expected to increase substantially next year. A spokesman for Abbey National General Insurance (ANGI) says the new agency’s role will be to make the Abbey’s “bancassurance” services more […]
JA Sharwood’s has ended weeks of speculation by handing its 2.5m Sharwood’s food account to Walsh Trott Chick Smith. The move continues Sharwood’s 12-year relationship with Walsh Trott managing partner Amanda Walsh. Walsh was appointed to handle the Sharwood’s food account in 1983 when she joined WCRS. WCRS lost the Sharwood’s account in May, just […]
Mercury One-2-One’s acting director of marketing has quit to join rival Vodafone as a board director. Alan Harper has been business strategy director for the mobile phone service provider since its launch in 1992. He has also run marketing and product development since the resignation of sales and marketing director Steve Dunn in March. Harper […]
Flora has pledged to give The London Marathon unprecedented support after confirming plans on Monday to sponsor the event for the next three years in a 6m deal. It is the biggest sponsorship of the event to date. “Not all previous sponsors have been able to exploit the event,” says Andy Duncan, marketing controller, fats […]
Burkitt Edwards Martin says it has not decided whether to replace founder and executive creative director Chris Martin, who died in an accident last week. Managing director Bob Edwards, who worked with Martin for 28 years, says: “It’s much too early to say what we will do. Chris will be deeply missed, he is irreplaceable […]
It’s Britain’s second-largest advertiser, a company which just 11 years after privatisation has become a highly profitable international business with a market value of 24.5bn. Yet today BT faces unprecedented competition. Its core business – telephony – is under attack. And demand for a potentially lucrative new revenue stream – interactive multimedia services – remains […]
There’s one story that you will be unlikely to read about in the pages of the marketing press. Yet it is probably the most important marketing story of the moment. Like cold war powers during the nuclear arms race, more and more major companies are retreating behind closed doors to rethink their marketing weaponry from […]
Mellors Reay has won the 3m Burton Menswear account after a final pitch against Walsh Trott Chick Smith. The pitch in May included Mellors Reay, Walsh Trott, GGT and Butterfield Day Devito Hockney, but was reduced to two agencies three weeks ago. The chain is part of the Burton Group retail empire. Observers say the […]