Traditionally, when it comes to press advertising, buyers hold a prejudice in favour of national titles over regional. However, local papers which can offer quality readership penetration, and hence good returns, are fighting to change this pe
As if being accused of shredding shirts and turning boxer shorts into hoola skirts was not enough, Persil is now being accused of helping to cause the Second World War. According to a new urban myth, Persil was included in the Versailles Treaty in 1919. As part of the ill-fated peace settlement, German chemical manufacturer […]
TV research is under the spotlight as BARB’s cost and effectiveness comes in for tough scrutiny from both the ITV sales groups and the BBC. Will a new, improved system be the result?
Tottenham Hotspur is understood to have signed a deal with computer company Hewlett-Packard to replace Holsten as club sponsor at the end of the season (MW last week). Hewlett-Packard is part-sponsor of Reading Football Club, and sponsors other sports events such as the Benetton Formula One team and the Pacific Grand Prix. The company would […]
Pearl & Dean has called in he police to investigate a series of “threatening” faxes and a funeral wreath allegedly delivered to its office by its rival RSA Advertising.
Ian Zak, the joint managing director of Business Development Partnership the sales promotion company, has left the agency. It declined to comment upon the reason for departure. “We can confirm Ian Zak has left the company. It is an internal and confidential matter and we will make no further comment,” says a BDP spokesman. BDP […]
Whitbread has completed a strategic review of Heineken’s marketing strategy, which is understood to include dropping Stephen Fry from the Heineken Export commercials and allocating a far greater amount of Heineken’s total budget to the brand. It is believed the decision to drop Stephen Fry from its two and-a-half year campaign by Lowe Howard-Spink is […]
I have read Jo-Anne Walker’s article “Force Field” (MW March 3). It is undoubtedly interesting, but one could also say introspective. Whilst mentioning the Mars influence on the history of the business, and that the other two major confectionery manufacturers use the services of agencies, the article fails to mention that smaller players in identical […]
Thorn EMI once had too many fingers in too many pies. Now it has too few, and even with its new acquisition, book store chain Dillons, the group will have to work hard to shake off its identity crisis.
That buyers are satisfied with your product does not mean they consciously wish to have a `relationship’ with you – and marketers who think otherwise risk alienating the very people they are trying so hard to get close to.
Television may still be the senior medium, but it has no cause for complacency – lessons should be learned from the way radio has achieved double-digit ad growth.
I have read Jo-Anne Walker’s article “Force Field” (MW March 3). It is undoubtedly interesting, but one could also say introspective. Whilst mentioning the Mars influence on the history of the business, and that the other two major confectionery manufacturers use the services of agencies, the article fails to mention that smaller players in identical […]
To prove that Easter means more than chocolate eggs, hot cross buns and bunny rabbits, the Church of England is launching its first national advertising campaign. Roadside hoardings, bus stops and church noticeboards, as well as radio ads, will be used for a campaign, which breaks in April and focuses on the Resurrection. The posters […]
The European Union’s system of choosing advertising agencies for its projects has been attacked as too bureaucratic, after more than 150 agencies pitched by post for an £18m olive oil campaign to promote olive oil. The business was put out to tender in the EU’s official journal, the final date for submissions being October 15 […]
Poor programming is one of the main causes of the recent decline in UK TV viewing, delegates at the TV95 conference in Monte Carlo will hear this week. * Exclusive research conducted by Millward Brown says British viewers believe that TV has lost its innovative edge. But commercial TV is seen as doing better than […]