Ex-KMM chief to relaunch lager

Marketing Week

Lobkov lager is about to be relaunched onto the UK market in a venture backed by former Kevin Morley Marketing director Stephen Smith. Smith is a director of 1466, a company run from KMM’s London offices, which acts as an importer for the Czech lager and he intends to expand the business into other alcoholic […]

Talk Radio sales controller quits

Marketing Week

Talk Radio UK sales controller Tracey Dollimore has left, along with sales executive Geoff Smith, new sales director David Lees confirmed this week. The news emerged as Talk Radio defended its first listening figures published by Rajar on Monday, which showed audiences of 1.6 million adults during its first five weeks, well below the pre-launch […]

Television Watch

Marketing Week

Airtime costs are rising, and advertisers are worried they are not getting value for money, as viewers are increasingly drawn to satellite and cable

Sears plans offensive for catalogues

Marketing Week

Sears is planning to take on Next Directory with the launch of specialised catalogues for its high-street fashion chains, with women’s fashion retailer Wallis launching the first “specialogue” this summer. The company says it will include clothes from Wallis in its Freemans catalogue for autumn/ winter. It will then use Sears’ MarketPulse database system to […]

Spirits companies join rush to get TV ad scripts passed

Marketing Week

Spirits manufacturers have rushed to submit scripts for television advertisements after the Broadcast Advertising Clearance Centre confirmed it will consider “any proposals for television advertising of spirits”. The BACC last week circulated a memo to agencies, saying it was considering a TV ad script – widely believed to be for Bell’s whisky. Since then, the […]

Send in the voice squad

Marketing Week

The middle classes need defending again, and this time the assault is on their ears. People ain’t talking proper no more, and who’s to blame? The BBC, of course

Fortunes of war

Marketing Week

In a mere 50 years the UK economy has swung from one extreme to another. During World War Two, prices were rigid and big-name companies found themselves forced to co-operate rather than compete. Then came peace and the single most important fa

Mirror pulls out of Channel 5 bid

Marketing Week

The Mirror Group consortium has pulled out of the running for Channel 5 leaving only four consortia with just six days before the deadline for bids. In a brief statement yesterday (Tuesday), Mirror Group confirmed: “The consortium has decided for a variety of reasons not to go forward with the bid for Channel 5.” No […]

Chanel spots opening for fake freckles

Marketing Week

Copying the trend for the “little girl” image of the catwalk, Chanel is adding a new pencil to its cosmetics range designed to create realistic freckles. The Faux Freckle Pencil will go on sale during July and August at 100 UK department stores. Designed in Chanel’s black livery, it will cost ú11. Instructions tell consumers […]

Value of new business moves `up by one third’

Marketing Week

The value of new business moves in the first quarter of the year rose by nearly a third to ú485m compared with the same period last year, according to The New Business Monitor. The Saatchi & Saatchi network, as it then was, lost the top three accounts in that period. The ú14m Mars petfoods account […]

Scott to roll out toilet paper with baking soda

Marketing Week

Scott Paper is preparing to make the first worldwide launch of toilet paper with added baking soda. Baking soda is already a common feature in the toothpaste market. Leading brands such as Colgate-Palmolive use it to improve taste and freshness. Now Scott Paper, which makes the Andrex and Wet Wipes brands, is hoping to find […]

Marketing Week unveils new section

Marketing Week

Marketing Week, supported by the Institute of Practitioners in Advertising, is launching a new section, AdValue. Starting this week with Access, we will be featuring high-profile campaigns with proven effectiveness. The campaigns reviewed will be selected by MW’s editor from a shortlist compiled, every month, with the help of the IPA. A key element will […]

Spillers finds replacement for Esberger

Marketing Week

Spillers UK marketing director Simon Esberger will be replaced by Quaker commercial director Pete Farrand. Sources say Esberger has turned down the role of Brussels-based European marketing director of the newly-combined petfood business. They add that he is considering other management positions within the Dalgety group, which owns the combined business. A European marketing director […]