The Body Shop is searching for an external candidate for the new post of marketing director. It has temporarily moved chairman Gordon Roddick to the role after restructuring its marketing department. The new marketing director will have a seat on the company’s main board. The Body Shop is also intending to appoint up to seven […]

Ann Iverson was tipped last year to take up the helm at Laura Ashley. It seemed just the sort of challenge she would rise to – a high-profile brand with great intrinsic qualities, but one going through problems and in need of a new direction. Instead, Iverson, 51, left her position as chief executive of […]

Jewellery retailer the Signet Group has created the post of marketing controller at its chains H Samuel and Ernest Jones, and has made three appointments. Signet UK marketing director Dianne Thompson says the appointments complete plans to set up an effective marketing structure at the troubled retail group. The two chains are being relaunched following […]

Recent research shows loyalty schemes are on the increase but, as Sophie MacKenzie reports, they need careful planning to fulfil a company’s requirements

NEWS PepsiCo is expected to drop its 12-year-old Diet 7-Up brand in the UK and replace it with a reformulated drink, 7-Up Lite.

Computer games company Atari is revamping its image and releasing 70 new titles in the UK in an eleventh hour bid to capture market share from its big budget rivals, Sony and Sega. European marketing manager Jean Michel says the company will release 20 new games in the UK by September and another 30 by […]

In spite of growth in numbers of homes with satellite, and more choice of channels, the general trend is going towards less time spent viewing

The telemarketing industry seems to be running fast just to stand still. The medium is growing at such a speed that, according to The Henley Centre, there will be a fivefold increase in call volume by the end of the decade. Can the industry cope with such loads, and what sort of equipment and recruitment […]

ITV is fighting back against growing advertiser concern about falling peaktime evening audiences and rising airtime costs. At an ITV Council meeting on Monday, ITV heads “unanimously endorsed” network director Marcus Plantin’s plans for the autumn 1995 schedule, which will be presented to advertisers next week. Although exact details will not be revealed until an […]

Newspapers need a Press Advertising Bureau to fend off the threat from television and show advertisers how to use the medium effectively, the Incorporated Society of British Advertisers’ media conference was told last week. Developments such as direct response TV and infomercials are enabling TV to take on the press in its traditional areas of […]

Gregor Fisher, the actor who plays Glaswegian dipsomaniac Rab C Nesbitt, is to star in TV ads for Taunton Cider’s Dry Blackthorn to run through July, and again before Christmas. Created by Grey Advertising, the ads form part of Dry Blackthorn’s 3m above-the-line spend.

AgencyCountryTotal Lowe Howard-SpinkGreat Britain5Saatchi & Saatchi Great Britain48 Bartle Bogle HegartyGreat Britain4Abbott Mead Vickers.

Controversial advertising director Tony Kaye is on the brink of selling Tony Kaye Films to Polygram International, for an undisclosed sum. The move could spell the end of his career in advertising as he concentrates on film work for the US entertainment giant. Kaye won a Gold Lion award at the Cannes International Advertising Festival […]

The Cott Corporation is considering launching its range of own-label products from food to beer into the UK and Europe. The Canadian company, which rose to prominence as the manufacturer of the syrups for Sainsbury’s Classic Cola and Virgin Cola, has a string of food and other interests in Canada, which it is seeking to […]

IPC Magazines has replaced Colin Reeve-Smith, managing director of the monthlies division which publishes titles such as Marie Claire and Essentials, with Nigel Davidson, managing director of IPC weeklies. Reeve-Smith, who has been managing director of the IPC SouthBank Group for ten years, will take on an international and business development role. Davidson will remain […]