IDV gears up for Cinzano revival

Marketing Week

IDV is planning to rejuvenate its Cinzano vermouth brand with the test launch of two new variants, in a move that could lead to the brand’s relaunch by the end of the year. IDV is to test two extensions to the brand in bars in two cities. A Lemongrass variant will be trialled in York […]

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Marketing Week

Allied Domecq Spirits & Wines Europe has appointed Chris Banks, managing director of its URM Agencies business, as marketing and strategic planning director for Europe.

Mazda’s Smith moves to RAC

Marketing Week

Jan Smith, Mazda’s controversial marketing director, has quit the troubled car company to join the RAC, which has created a strategic role specially for her. The move follows a three-year stint, during which Mazda’s fortunes have continued to slide. Year-on-year sales to April are down from 0.92 per cent of the UK market (4,870 units) […]

Rivals vent fury over UD TV ads for spirits…

Marketing Week

Leading spirits companies are furious over United Distillers’ move to push for an end to the voluntary ban on television advertising for spirits. Allied Domecq, which owns leading spirits brands such as Teacher’s whisky and Beefeater gin, has slammed the Guinness spirits arm for breaking ranks over the industry consensus by pushing for liberalisation. An […]

Tesco creates senior Euro post

Marketing Week

Tesco has restructured its commercial department following the appointment of David Wild, commercial director for non-food products such as tobacco and petrol, to the new role of director of European development. The creation of the post signals Tesco’s growing interest in European expansion. Observers believe it could presage a further move into continental Europe. The […]

Lowe wins ú6m Titan watches

Marketing Week

The Lowe Group has picked up the first pan-European product launch by an Indian multinational – worth an estimated $10m (£6.4m). Watch manufacturer Titan Industries plans to roll out a range of watches into ten European countries later this year. It will concentrate on the UK, Germany, France and Italy. The company has already grabbed […]

NI rejig creates ad director gap

Marketing Week

News International’s (NI) senior team is expected to announce a new advertising director for its tabloid newspapers imminently, following a restructure of the company’s management. The rejig has created “US-style publisher” roles for two advertising and marketing directors. Moves are also underway to calm staff discontent. NI has appointed Clive Milner, former advertising director of […]

Video is still playing in the major league

Marketing Week

Torin Douglas’ article “Video vies for ITV viewers” (MW April 14) re-emphasised many of the key issues concerning the multi-channel, home-viewing debate. Blockbuster’s advertising investment of £14m for the video medium this year displays the confidence of a company and an industry that has weathered the bad times and is poised to capitalise on the […]

AA cautions lobbyists on food ad war

Marketing Week

The Advertising Association has issued a warning that it will increase the heat on health pressure groups campaigning for restrictions on food advertising. In its annual review the association’s chairman, Winston Fletcher, claims that advertisers have woken up to the threat of further restrictions. “1994 will be remembered as the year in which food advertisers […]

Recognising the individual need

Marketing Week

At the recent IPA Business Weekend in Cambridge, attendees were presented with a brief to work on throughout the weekend. It was a giant among briefs. The aims were clear. The audience was defined. And, unusually for business-to-business advertising, we were told of the attitudes of our target audience – their concerns, their fears, their […]