In desperate need of a new sense of direction, Laura Ashley has brought in US retail expert Ann Iverson, responsible for turning round Mothercare in the early Nineties. But can she revitalise an empire spanning stores, factories and three cont
In Greek mythology, Procrustes was a highway robber with the rather distressing habit of tying his victims to an iron bed. If their limbs were too long, he hacked them off; if too short, he stretched them to fit. In the current version of this fable, advertisers have cast themselves as the innocent wayfarer. Media […]
BT has confirmed details of 26 advertisers committed to participating in its Interactive TV (ITTV) trials which go live with 2,500 consumers in August. Allied Domecq, Grand Metropolitan, Levi-Strauss, Pedigree Petfoods, Pepsi, Toyota and Vauxhall are among participants in the AdLand channel, a discrete advertiser-only environment to be offered as part of the ITTV service. […]
As the number of loyalty schemes continues to rise, the techniques employed are becoming universally recognised across different product categories. But, as David Reed explains, not all firms are convinced of their long-term value
CME.KHBB’s planned management buyout from Cordiant has fallen through. The proposed deal followed the then Saatchi & Saatchi’s decision to close CME.
Forte is looking for a marketing director for luxury hotel chain Le Meridien Hotels & Resorts. The chain, which is made up of 80 Meridien and Forte Grand hotels and an international workforce of 20,000, announced its executive management structure last week. But a spokeswoman said Forte was still going through the process of finding […]
As the number of loyalty schemes continues to rise, the techniques employed are becoming universally recognised across different product categories. But, as David Reed explains, not all firms are convinced of their long-term value
Forte is looking for a marketing director for luxury hotel chain Le Meridien Hotels & Resorts. The chain, which is made up of 80 Meridien and Forte Grand hotels and an international workforce of 20,000, announced its executive management structure last week. But a spokeswoman said Forte was still going through the process of finding […]
Battle-scarred laundry detergent brand Persil has increased its market share for the first time in more than a year after it ditched clothes-digesting Persil Power and replaced it with New Generation Persil. According to Nielsen Scan track, Lever Brother’s Persil brand has increased its overall share (by volume) of the laundry detergents market from 20.6 […]
Classic FM sales revenue is up 50 per cent on last year – mirroring growth for commercial radio as a whole – following a restructuring of its sales department. Ernest & Julio Gallo wines, Direct Line Insurance and Scottish Life have signed up with the station in the past week, accounting for more than 600,000 […]
Gruner & Jahr has suspended publication of its German weekly illustrated news magazine, Tango, after 23 issues. The latest figures put its circulation at 160,000, well below the expected 500,000.
Wallis Tomlinson, the Birmingham-based agency, and TMD Carat (Manchester) have picked up the 5m account for the UK’s largest house builder, Bryant Homes. The two companies pitched together, beating Cogent, CIA and incumbent Golley Slater Brooker to the business. Leopard has been appointed by The Personal Number Company to handle its 1m account. The agency […]
NEWS WH Smith is considering dropping sales of National Lottery Instants scratchcards, in favour of the higher margin Scratch ‘n’ Win Lotteries scratchcard games.
MEDIA Campaign for Media Choice has been launched by cable companies opposing BSkyB’s recent programme deals with TeleWest and Nynex.
Whitbread’s plan to reposition its Flowers Original cask ale through TV advertising has run into trouble with the Broadcast Advertising Clearance Centre. Whitbread had intended to use the tag-line “a damn fine ale”, but this was rejected by the BACC, which deemed “damn” to be a swear word. Instead, Whitbread is considering changing the line […]