Price cuts ‘won’t halt’ paper slide

Marketing Week

National newspapers face a gloomy and uncertain future dominated by declining circulations and advertising revenue, says a new report by Mintel. Despite ferocious price cutting which helped newspaper sales volumes grow by two per cent in 1994, Mintel says there is no evidence that the long-term decline has been reversed. The report, to be published […]

Canadian consortium in shock 36m C5 bid

Marketing Week

A consortium led by Canadian-based broadcaster CanWest has startled industry observers by bidding a massive 36.3m for the Channel 5 licence. It was the highest bidder of four consortia which lodged bids by the midday deadline yesterday (Tuesday). The two closest bidders were consortia led by Virgin and Pearson/MAI which each offered 22m. A fourth […]

That’s entertainment

Marketing Week

A far cry from the excesses of the Eighties, corporate hospitality has changed its perception to become a serious, well-planned discipline which is more person-oriented and produces quantifiable benefits for the host company. Julia Davies trie

Electronic media ‘threat to magazines’

Marketing Week

Traditional magazine publishing is under threat from the development of CD-Rom, the Internet and on-line services, according to research published at the Periodical Publishers’ Association’s Magazines ’95 conference this week. But publishers which adopt the new technology are well-placed to defend their commercial position, and could benefit from cheaper forms of information distribution, the study […]

No Title

Marketing Week

The European Commission raided 40 European newsprint producers last week to investigate the possibility of price-fixing. The action follows a 20 per cent surge in the price of newsprint this year which has brought numerous complaints from publishers. Reckitt & Colman is to sponsor GMTV’s weather in a 1m deal through TMD Carat. A variety […]

SB talks shelve Sky drink launch

Marketing Week

BSkyB has suspended the launch of its Sky Sports Drink, planned for this week, following top level discussions with Lucozade-owner SmithKline Beecham. The apple and blackcurrant isotonic drink (exclusively revealed in Marketing Week on April 21) was to launch on May 1 after BSkyB struck a deal with soft drinks manufacturer AG Barr, which is […]

Internet ‘fails to attract’ youngsters

Marketing Week

Less than one per cent of five to 19-year-olds are using the Internet, according to new research which shows that use of on-line interactive media is well below expectations. However, off-line interactive media – notably CD-Rom and PC-based applications – are heavily used by this age group and now account for 20 per cent of […]

Littlewoods picks CDP for 3m task

Marketing Week

Littlewoods, the high street chain, has handed its claimed 3m advertising account to Collett Dickenson Pearce after a three-way pitch against J Walter Thompson and Young & Rubicam. The appointment of CDP signals a determined retaliation by Littlewoods against high street competition from rivals C&A, BhS and Debenhams. It is thought Littlewoods’ chief executive, Bob […]

…as Tesco adds bite to its Clubcard programme

Marketing Week

Tesco has revealed it is to increase the payback on its Clubcard loyalty scheme on a tactical basis following tests in two stores. The move comes amid fears that the one per cent discount offered by the Clubcard may not be enough to maintain shoppers’ interest. The chain doubled the points offered on its Clubcard […]

First Choice picks Ivie for director role

Marketing Week

First Choice Holidays has appointed a former Club 18-30 commercial director, Kevin Ivie, as its first marketing director. Ivie will join the company in June and take responsibility for the marketing of First Choice’s tour operations business, which includes the three brands- First Choice, Free Spirit and Sovereign – launched last August when First Choice, […]

Olympic body revamps to win sponsorship

Marketing Week

The British Olympic Association (BOA) is trying to establish its profile as a “high street” brand in order to raise a further 2m sponsorship money from brand owners ahead of next year’s games in Atlanta. The BOA has a new corporate logo, which will be officially unveiled at the launch of a nationwide public appeal […]