BYLN: By David Benady

Sony is about to take on the big computer games boys – Nintendo and Sega – with its PlayStation, fighting for a share of the 2.5bn market. But are the odds in its favour?

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Europe-wide recession is forcing agencies to adapt their organisational and working procedures to provide a cohesive, pan-European service.

BYLN: By Meg Carter

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You’d think a map that shows who is buying what, where and how often would be a dream come true for marketers. But as Sue Norris discovers, they have been slow to grasp the complex technology that can now fit on a desktop

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With TV advertising costs on the up, top brand advertisers are more tuned in to including commercial radio in their marketing campaigns

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BYLN: By David Benady

BYLN: By Jon Rees