Transvestite video gets Stamp of approval

Marketing Week

What links transvestite singers, a Sixties screen idol, crisp snacks and “tolerable food”? Buxton Foods – or rather Terence Stamp, star of Priscilla Queen of the Desert and the Buxton Foods Stamp Collection of crisp snacks. With the video release of the transvestite road movie this week, the company has done a deal with Columbia […]

Pru chief bemoans lack of effective ad research

Marketing Week

Current media research is inadequate and inappropriate for advertisers’ needs because it focuses on audience numbers instead of advertising effectiveness, a top advertiser has claimed. Dominic Owens, advertising corporate identity manager at the Prudential, made a scathing attack on media research which cannot tell him if anyone saw his ads. He was speaking at Marketing […]

PAR FOR THE COURSE

Marketing Week

On the face of it, Mount Juliet represents the perfect conference venue. The only possible hitch is if delegates find the pace of life too slow, as James Luckhurst reports

Due to smoke signal failure

Marketing Week

Commuters on the Brighton to London line are not the most likely of subversives, but the smoking minority are being fired by one burning desire – to be able to light up in peace.

Tesco’s sales overtake Sainsbury’s for first time

Marketing Week

Tesco’s annual results show it has overtaken market leader Sainsbury’s in sales and is chasing it hard in market share. Pre-tax profit leapt 12.7 per cent to ú595m, UK sales increased by a similar sum and group sales rose 17.6 per cent to ú10.9bn. While figures from the Institute of Grocery Distribution show that Sainsbury’s […]

Gleneagles unveils its spring water

Marketing Week

Allied Domecq subsidiary Gleneagles Spring Waters Company is launching its first branded spring water, four years after it was developed. The company is better known as a water supplier to retailers such as Marks & Spencer. Gleneagles Spring Water will be piloted in still and sparkling versions in the Meridian TV region. If tests are […]

Littlewoods strikes at Lottery…

Marketing Week

Littlewoods Pools is to target thousands of retailers as it prepares to take on the National Lottery with the launch of Pools “playstations” in independent shops. The Pools relaunches with its first television advertising campaign, understood to break next week. Creative work is by Lowe Howard-Spink. The relaunch follows changes in Government regulations for Pools […]

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Marketing Week

Virgin claims its PEP launch brought in ú42m between the March 3 launch and the end of the tax year. Abbey National netted ú60.

TOP OF THE SLOTS

Marketing Week

The `feel-good factor’ has not proved a problem for advertisers, who raised their spend by a staggering 26.3 per cent last year. Sophie McKenzie analyses Marketing Week’s exclusive Top 100 advertisers survey

Marketers show surge of Factor C

Marketing Week

While the “feel-good factor” may be mysteriously eluding the electorate, it has found firm purchase in the marketing community. Advertising expenditure, already on the mend in 1993, surged an astonishing 26 per cent last year, according to Marketing Week’s exclusive survey of the top 100 advertisers. Advertisers will, rightly, grumble about the pressures of media […]

Orchid revamps Aqua Libra line

Marketing Week

Orchid Drinks is dropping Aqua Libra Dry and replacing it with a new fruit blend of the soft drink to try to increase the brand’s popularity. The move represents the first shake-up of the £7.5m Aqua Libra brand since Orchid Drinks acquired IDV’s Callithekéoperation last October. Aqua Libra Dry was launched by Callithekéin 1992, but […]

TOP OF THE SLOTS

Marketing Week

The `feel-good factor’ has not proved a problem for advertisers, who raised their spend by a staggering 26.3 per cent last year. Sophie McKenzie analyses Marketing Week’s exclusive Top 100 advertisers survey