Marketing departments will become more accountable for the real value of their brands, following a decision by the accountancy profession to recognise the value of acquired brands on company balance sheets. The profession has resisted attempts to allow intangible assets such as brands, licences and patents to be counted separately on balance sheets. But now […]
Stout is not the pint 18-year-olds usually reach for. So Guinness set out to win over students with a highly targeted trial and research method. Jo-Anne Walker follows the steps it took to catch and keep hold of these elusive consumers
With consumers switching to supermarkets for their ‘pintas’, what can our milkmen do to take their service a door-step back in the right direction?
Miles Young has reluctantly “stepped aside” as leader of Westminster City Council, putting all those tiresome questions about housing policies 8,000 miles behind him. He’s jetted off to become president of Ogilvy & Mather’s Asia-Pacific operations, based in Hong Kong. Will Miles, who rose to prominence under the tutelage of Lady Shirley Porter, enter into […]
Mellors Reay & Partners has picked up the 1m-plus launch campaign for The Disney Channel UK, which will start broadcasting on October 1.
Butch Cassidy, Cool Hand Luke and now top billing in a fresh burst of advertising for a new range of Lux shower and bath products. Paul Newman is the star of the new multi-million pound pan-European campaign which will arrive in the UK later this summer but breaks in Germany and other European markets later […]
Hoover Group is being threatened with legal action by British rival Dyson Appliances, for starting a “dirty tricks” camp-aign to win back its declining share in the vacuum cleaner market. Dyson claims that Hoover has distributed a pamphlet which slates its products, criticising product reliability and performance. The pamphlet, headed with Dyson’s strapline, “Say goodbye […]
With the ITV companies looking to research to offer quantifiable results to clients, broadcast sponsorship could be heading for a period of real growth. Martin Croft reports
NEWS A string of personal leasing schemes to revive the retail car market and rival Ford’s Acumen programme are being launched by motor manufacturers.
The Yorkshire Bank is searching for an agency to handle an integrated campaign to reposition it “for the next century”. The appointment of a new agency is part of a general marketing review and newly-appointed head of marketing and customer services Chris Herbert says the budget “will be substantially increased”. The Yorkshire Bank spent 4m […]
Allied Domecq is funding an on-line service for lesbians and gay men developed by new media consultancy CHBi. The “bulletin board” service, Planet Patrol, will offer users access to a range of publications, what’s on and other information, plus networking services via computer and modem link. Although not directly connected to the Internet, it will […]
American males have finally lost it. The new Godly Guys are surging across the 52 states, praising the Lord and hugging each other. God forbid it should happen here
The relaunch of National Network Radio packages in May has triggered a three-week radio campaign to reposition the sweets brand Spangles
Coca-Cola & Schweppes Beverages is launching a 4m campaign for its Oasis fruit drink range next week. Television commercials by Saatchi & Saatchi break on June 16 and a two-week poster campaign starts in July.
Sales promotion agency IMP is losing two of its top directors because they are leaving to set up their own agency. IMP creative director Stew- art Rose and board director Richard Church are establishing their own operation within the DMB&B Group. The rationale is to enable the as yet un-named new agency to pitch for […]