Budget Rent a Car finds new director

Marketing Week

Budget Rent a Car has appointed a new marketing director for Europe, the Middle East and Africa as the increasingly competitive car rental market enters a new, cut-throat phase. Paul Johnson replaces Angela St Clare Clark, who left the car rental firm at the end of last year. He was previously director of marketing at […]

It’s all in a good cause!

Marketing Week

In this time of moral crusades against the “cancer of bent and twisted journalism”, when Conservative politicians are taking up the “sword of truth and the shield of British fair play” to protect the world from the ravages of investigation, far be it for the Diary to add to the squalid mire. But what were […]

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Marketing Week

Publicis has been appointed to handle the FF 90m (ú12.5m) privatisation campaign for French steel producer Usinor Sacilor after a final pitch against Australie.

Fair game for Murdoch’s Sky?

Marketing Week

It’s no surprise to find MPs venting their spleen against Rupert Murdoch’s Rugby Super League. Hobbling the media titan is, after all, an evergreen political issue. Besides, some of the concerns being raised by their irate constituents are genuine enough. Local clubs will fall by the wayside if the Murdoch deal goes through. But then […]

MPs unite to fight BSkyB rugby deal

Marketing Week

A cross-party group of MPs were preparing to table an early day motion opposing Rupert Murdoch’s ú75m Rugby Super League deal, as Marketing Week went to press. The MPs, led by Ian McCartney, Labour MP for Makerfield and chairman of the 80-strong parliamentary Rugby League group, are expected to question the legality of the deal […]

Loot backs ITV swap shop series

Marketing Week

ITV has signed up Loot, the free-ads paper, to sponsor The Exchange – a cross between Antiques Roadshow and the Eighties Saturday morning show Swap Shop – which launches across the network on Sunday. As Marketing Week went to press, a meeting was underway to decide whether the exchange service would continue after the series’ […]

Northern Dairies abolishes senior role

Marketing Week

Northern Foods will not replace former marketing director Martin Jamieson who quit his post at milk delivering subsidiary Northern Dairies last month (MW March 31). A spokesman for the parent group said that his responsibilities would be overseen by Robin Robb who is the senior marketing executive at Northern Foods. Robb will now have a […]

TEAM SELECTION

Marketing Week

PR consultancies are at last being taken seriously by clients, but writes Martin Croft, they must offer creativity, value for money, accountability and be able to work with the client before they can expect selection

Scholl hunts for new group chief

Marketing Week

Scholl Consumer Products, the retail to footcare group, is seeking a group marketing director following its decision to centralise international marketing. The new group marketing director will be responsible for overall brand and creative strategy, and will be based at the group’s head office at Windsor. The group plans to cut costs following a business […]

BrandTrack: The biggest breakfasts

Marketing Week

This month BrandTrack looks at the breakfast cereal market. It’s a sector with wide purchase repertoires, in which television advertising, in-pack novelty promotions and price cutting all play a key part in influencing choice of brand

ISBA and IPA ruling angers poster chiefs

Marketing Week

Poster contractors are preparing to do battle with the Incorporated Society of British Advertisers (ISBA) after its agreement on a new definition of the poster market with the Institute of Practitioners in Advertising (IPA). ISBA has joined the IPA, which gave its decision last month, in agreeing to a definition of the poster market as […]

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Marketing Week

Northern Ireland comic Frank Carson delivers the endline to the new Littlewoods Pools television and radio advertising campaign with the words: “If you really want to hit the jackpot, play Littlewoods Pools.” The first Pools TV ad (MW last week) goes out tonight (Wednesday). Littlewoods is spending £1.5m on a one-month TV and radio campaign, […]

Problems of poor diagnosis

Marketing Week

Why do big, successful companies, with large marketing budgets, still miss out on business opportunities? Because all too often they blindly accept marketers’ pseudo-explanations and fail to get to the root of the problems.