Mirror Group is considering a joint venture to exploit broadcast rights for Premier League football by maximising money raised through TV deals. BSkyB and the BBC currently hold the TV rights in a £304m five-year deal… …Mirror Group pre-tax profits jumped 43 per cent to £189.3m in 1994 (see page 12). The Association of Media […]
Always keen to prove its investigative skills, the Diary set out to find the answers to two burning questions about a pro-feminism advertisement designed by TBWA for a recent article in She magazine. The first: Why is TBWA’s ad practically identical to the one Cowan Kemsley Taylor designed nine months ago for Women in Marketing […]
Sainsbury’s has recruited a top management consultant as senior marketing executive as it looks at ways of reversing the marketing gains of rival Tesco. Jonathan Smith joins from consultancy KPMG Peat Marwick as senior manager for special projects. He starts on May 1. Smith will report to director of marketing Anthony Rees. Smith’s remit is […]
Senior ITV executives are divided over the merits of spirit advertising, sources confirm. The matter, which will be raised at the next ITV Council meeting on May 2, has now become a board-level issue with television companies at odds over plans to overturn the 45-year-old voluntary TV advertising ban on spirits. ITV sales sources suggest […]
Russia’s advertising industry is in a state of chaos, its stature tarnished by criminal activities, and its freedom hampered by Boris Yeltsin’s decrees on what can be advertised. But thousands of agencies are still prepared to gamble for a sta
We are surprised at repeated descriptions of the performance of our Weight Watchers from Heinz brand as poor in “New Heinz UK divisions absorb Weight Watchers” (MW April 14). Had you but asked how that division is performing, we could have told you that Weight Watchers from Heinz has, in fact, grown from nothing in […]
IDV is planning to rejuvenate its Cinzano vermouth brand with the test launch of two new variants, in a move that could lead to the brand’s relaunch by the end of the year. IDV is to test two extensions to the brand in bars in two cities. A Lemongrass variant will be trialled in York […]
Allied Domecq Spirits & Wines Europe has appointed Chris Banks, managing director of its URM Agencies business, as marketing and strategic planning director for Europe.
By the time you read this, the result may be known. Never mind. Before the British Airways pitch is consigned to history, it’s worth considering its pivotal influence on all four competing advertising agencies. BA may not be the biggest UK account (is it really worth £60m?) or the most profitable, but arguably it’s the […]
Sony is expected to appoint Simons Palmer Denton Clemmow & Johnson for the ú25m pan-European launch of its new video game system, PlayStation.
News International’s (NI) senior team is expected to announce a new advertising director for its tabloid newspapers imminently, following a restructure of the company’s management. The rejig has created “US-style publisher” roles for two advertising and marketing directors. Moves are also underway to calm staff discontent. NI has appointed Clive Milner, former advertising director of […]
London Radio has struck a ú250,000 deal with DHL to sponsor The International Business Bulletin and publication of an associated branded guide for European businessmen.
Paper products giant Jamont has appointed Bates Dorland to handle its ú40m pan-Euro-pean brand-building advertising campaign.
Sainsbury’s has recruited a top management consultant as senior marketing executive as it looks at ways of reversing the marketing gains of rival Tesco. Jonathan Smith joins from consultancy KPMG Peat Marwick as senior manager for special projects. He starts on May 1. Smith will report to director of marketing Anthony Rees. Smith’s remit is […]
Sony is expected to appoint Simons Palmer Denton Clemmow & Johnson for the ú25m pan-European launch of its new video game system, PlayStation.