NI rejig creates ad director gap

Marketing Week

News International’s (NI) senior team is expected to announce a new advertising director for its tabloid newspapers imminently, following a restructure of the company’s management. The rejig has created “US-style publisher” roles for two advertising and marketing directors. Moves are also underway to calm staff discontent. NI has appointed Clive Milner, former advertising director of […]

KPMG man nets Sainsbury’s role

Marketing Week

Sainsbury’s has recruited a top management consultant as senior marketing executive as it looks at ways of reversing the marketing gains of rival Tesco. Jonathan Smith joins from consultancy KPMG Peat Marwick as senior manager for special projects. He starts on May 1. Smith will report to director of marketing Anthony Rees. Smith’s remit is […]

Rusbridger makes mark with new-look Guardian

Marketing Week

Alan Rusbridger, The Guardian’s recently-appointed editor, has made the first changes to the newspaper with a redesigned broadsheet section and new Friday second section launching on May 1. The paper’s sports coverage will be expanded and will move to the back pages of the broadsheet section in place of the news and comment pages, which […]

AdValue

Marketing Week

The trouble with advertising credit cards today is that they have for the most part become commoditised. All major banks will issue consumers with their own-branded Visa or Master Card – the two major clearing systems that are available. In these circumstances is this the way to advertise Access? On the plus side, the Access […]

Mirror pulls out of Channel 5 bid

Marketing Week

The Mirror Group consortium has pulled out of the running for Channel 5 leaving only four consortia with just six days before the deadline for bids. In a brief statement yesterday (Tuesday), Mirror Group confirmed: “The consortium has decided for a variety of reasons not to go forward with the bid for Channel 5.” No […]

Article leaves a bitter aftertaste

Marketing Week

With reference to your piece “Kio-Ora sweets slammed” (MW March 31) on the launch of Kia-Ora fruit pastilles, I take great exception to the article. I made it quite clear that the sweets are manufactured by Ernest Jackson & Co, which has a licensing agreement with Schweppes to use the Kia-Ora brand name. We are […]

Chanel spots opening for fake freckles

Marketing Week

Copying the trend for the “little girl” image of the catwalk, Chanel is adding a new pencil to its cosmetics range designed to create realistic freckles. The Faux Freckle Pencil will go on sale during July and August at 100 UK department stores. Designed in Chanel’s black livery, it will cost ú11. Instructions tell consumers […]

PRESS WATCH

Marketing Week

Although David Montgomery is to raise the price of The Independent and IoS, it is doubtful whether this signifies an end to the price war