Off, as befits any hard-working hack, to Frank Lowe’s personal tennis tournament at the Queen’s Club – otherwise known as the Stella Artois. Lowe in person keeps a benign eye on the proceedings from the players’ terrace. But, as if the sight of Lowe was not enough, at the centre court you could overhear the […]
UK Charity Lotteries has shortlisted BMP DDB Needham, Bartle Bogle Hegarty and Duckworth Finn Grubb Waters to handle its Lukcy (sic) Lotto scratchcards. The budget is undisclosed. The Royal Bank of Scotland MasterCard is testing a ground-breaking financial TV ad, through Faulds, which draws favourable comparisons between its card and those of other banks. BBJ […]
Blockbuster, the video and home entertainment retailer, is taking on Woolworths, Virgin and HMV by moving into Top 20 music sales for the first time in the UK. The US entertainments giant, with 800 stores around Britain, has recruited Woolworths’ entertainment trading controller, Charlie McAuley, and given him a seat on the European board as […]
CIA Medianetwork has recommended that all Government advertising should be moved from ITV to the BBC as part of a move to cut airtime inflation on ITV. CIA says it would cut airtime demand by 1.5 per cent and reduce advertisers’ costs. The company believes the advertising would sit happily within the BBC’s public service […]
Christians are urging advertisers to pull their ads from slots around ‘UnGodly’ programmes.
The only certain thing to emerge from the imbroglio over Martin Sorrell’s proposed remuneration package is fog. If the package gains shareholder approval next Monday, Sorrell could become very much richer. How much, and over what period of time, is trickier to discern. Figures of between 25m (WPP’s own estimate) and 35m have been bandied […]
CIA Medianetwork has recommended that all Government advertising should be moved from ITV to the BBC as part of a move to cut airtime inflation on ITV. CIA says it would cut airtime demand by 1.5 per cent and reduce advertisers’ costs. The company believes the advertising would sit happily within the BBC’s public service […]
Harari Page has created a television and press campaign for Har-vey Nichols starring the Thunderbirds’ puppets Lady Penelope and her chauffeur Parker. The ads will break in the first week of July – during News at Ten – and promote the upmarket store’s summer sale.
NEWS British Airways has chosen Fruit of the Loom marketing chief Ford Ennals to replace Mike Batt as marketing director.
WPP chief executive Martin Sorrell faces increasing acrimony as he squares up to investors resisting his proposed remuneration package. The hostile ground-swell grew this week as members of the influential Association of British Insurers apparently lent their weight to the opposition. Dissident investors claim they now account for at least 20 per cent of shareholders […]
Last week, the Diary spent a pleasant afternoon playing zap ’em up on the new Sega Saturn games machines. All impressive stuff, but the Diary is a little concerned that Sega has the wrong marketing ploy for beating its giant rival Sony. Sega’s plan is to bundle a free game with its machine, which is […]
IBM machines will appear in Olympus Sport shops next week, as part of the computer giant’s promotional campaign for Wimbledon tennis tournament. It is installing computer systems in Olympus Sport’s two main London stores and is sponsoring in-store competitions in all 200 stores. The Olympus deal marks IBM’s first move outside traditional computer retailers and […]
As the Automobile Association’s recent campaign testifies, using shock tactics in a direct mail offensive can seriously upset consumers. But with 2.5 billion mailshots being sent last year, agencies are under increasing pressure to make their
NBC Super Channel is planning further programming changes this autumn to consolidate recent sales and audience growth, the channel said this week as it announced the appointment of a new European head. NBC has named Roger Ogden president and managing director of NBC Super Channel. He joins in August and replaces Ruud Hendriks who left […]
As advertising becomes less important to commercial television revenue, ITV may be forced to persuade its viewers to invest in digital services.