Scott Paper is preparing to make the first worldwide launch of toilet paper with added baking soda. Baking soda is already a common feature in the toothpaste market. Leading brands such as Colgate-Palmolive use it to improve taste and freshness. Now Scott Paper, which makes the Andrex and Wet Wipes brands, is hoping to find […]

Marketing Week, supported by the Institute of Practitioners in Advertising, is launching a new section, AdValue. Starting this week with Access, we will be featuring high-profile campaigns with proven effectiveness. The campaigns reviewed will be selected by MW’s editor from a shortlist compiled, every month, with the help of the IPA. A key element will […]

CHRONOLOGY : THE KEVIN MORLEY STORY

Spillers UK marketing director Simon Esberger will be replaced by Quaker commercial director Pete Farrand. Sources say Esberger has turned down the role of Brussels-based European marketing director of the newly-combined petfood business. They add that he is considering other management positions within the Dalgety group, which owns the combined business. A European marketing director […]

IDV is planning to rejuvenate its Cinzano vermouth brand with the test launch of two new variants, in a move that could lead to the brand’s relaunch by the end of the year. IDV is to test two extensions to the brand in bars in two cities. A Lemongrass variant will be trialled in York […]

Allied Domecq Spirits & Wines Europe has appointed Chris Banks, managing director of its URM Agencies business, as marketing and strategic planning director for Europe.

Jan Smith, Mazda’s controversial marketing director, has quit the troubled car company to join the RAC, which has created a strategic role specially for her. The move follows a three-year stint, during which Mazda’s fortunes have continued to slide. Year-on-year sales to April are down from 0.92 per cent of the UK market (4,870 units) […]

Leading spirits companies are furious over United Distillers’ move to push for an end to the voluntary ban on television advertising for spirits. Allied Domecq, which owns leading spirits brands such as Teacher’s whisky and Beefeater gin, has slammed the Guinness spirits arm for breaking ranks over the industry consensus by pushing for liberalisation. An […]

Tesco has restructured its commercial department following the appointment of David Wild, commercial director for non-food products such as tobacco and petrol, to the new role of director of European development. The creation of the post signals Tesco’s growing interest in European expansion. Observers believe it could presage a further move into continental Europe. The […]

Poster contractors can’t rely on the OFT to back off – power is now in the advertisers’ hands

The Lowe Group has picked up the first pan-European product launch by an Indian multinational – worth an estimated $10m (£6.4m). Watch manufacturer Titan Industries plans to roll out a range of watches into ten European countries later this year. It will concentrate on the UK, Germany, France and Italy. The company has already grabbed […]

News International’s (NI) senior team is expected to announce a new advertising director for its tabloid newspapers imminently, following a restructure of the company’s management. The rejig has created “US-style publisher” roles for two advertising and marketing directors. Moves are also underway to calm staff discontent. NI has appointed Clive Milner, former advertising director of […]

Clue: `This race demonstrates the ups and downs of steeplechasing this Saturday’

London Radio has struck a ú250,000 deal with DHL to sponsor The International Business Bulletin and publication of an associated branded guide for European businessmen.