Food Brokers is looking for a new agency for Haitai chewing gum only four months after appointing Lansdown Conquest. It is understood Haitai, the South Korean chewing gum, has already drawn up a shortlist for the 2m pan-European account. Lansdown won the business in February after a last-minute pitch against Grey London and Integrator. Haitai […]
News round-up gives readers an at-a-glance overview of this month’s packaging and design news.
Snack brand Twiglets is going into 10,000 schools in a bid to broaden its appeal to children. The move represents one of the most sophisticated efforts at sponsorship of educational materials undertaken by a brand owner. The project has been developed by advertising agency McCann-Erickson to exploit its Twiglet Zone campaign for Jacob’s Bakeries. Working […]
Lowe Howard-Spink has re-signed its National Power advertising account five years after it launched the 4m privatisation campaign for the Government. Lowe managing director Tim Lindsay says the priorities of National Power have changed since the awareness-raising drive. “The business is no longer viable for us,” he says, “Being the agency of record, on what […]
Giorgio Beverly Hills, the US perfume that some hotels and restaurants have banned for being too powerful, is being toned down. Its owner, Procter & Gamble, confirmed this week that it is bowing to public opinion and reformulating the overpowering scent. A lighter version is being developed and will go on sale from February 1996, […]
Car manufacturers are pulling TV money from July, the biggest month in their marketing year. Agencies expect spend to drop by at least ten per cent to 3m compared with July 1994. Ford and Vauxhall are leading the move, although most main brands are scaling back their spend. Ford is shifting the bulk of spend […]
The Council of Outdoor Specialists has elected Chris Morley, chief executive of poster specialist IPM, as its chairman for the next two years. Morley will work in tandem with outgoing chairman Alan Simmons, managing director of Concord, for the next three months to overhaul the body’s structure and objectives. An agenda for change was passed […]
The use of DRTV has rocketed, with a quarter of all TV ads now carrying a response mechanism
Safeway has lured Boots The Chemist director of merchandising and marketing George Charters as its managing director for marketing and trading. Charters replaces Logan Taylor, who will leave Safeway in August after 19 years service. The supermarket chain says Taylor is “considering options outside the company”. Charters will become the senior executive in charge of […]
Pampering pet owners have never had such a plethora of products to choose from and never before has the packaging so closely resembled that of human food. Rod Petrie assesses this trend and asks whether it is being taken a step too far
High street retailer John Menzies is expanding its marketing department and has appointed Research International to run a shopping survey to boost its marketing effort this year. Two new appointments have been made to the marketing team. Nina Temple Cox is joining as advertising manager and Rebecca Heaney has been appointed loyalty co-ordinator for Menzies’ […]
Levi-Strauss is launching a press campaign this October for Levi’s Casuals, a Sixties-inspired range of corduroy and twill casual wear. The ads, by Bartle Bogle Hegarty, will run in the style press. Based on the company’s White Tab label, the range is a limited edition of nine garments which goes on sale from August.
Under pressure from own-label rivals, manufacturers of branded antiperspirant and body spray products are putting more effort into innovative packaging to retain consumer loyalty and to boost sales. Jo-Anne Walker discovers the secrets of stan
John Menzies’ plan to modernise its stores could sound the death-knell for National Lottery terminals in many of the chain’s 255 outlets. The Scottish-based news-agent chain has ordered National Lottery operator Camelot to switch off the terminal at its outlet in Perth after refurbishing the store. The chain says that the refit meant there was […]
The Rothmans UK marketing department is continuing to shed staff with the departure last week of Raffles brand manager Jane Ainley and the imminent departure of general sales manager Barry Marshall. Ainley is understood to have taken voluntary redundancy and Marshall will be leaving to join the Rothmans’ Russian operation. Marshall, who will not be […]