Warner-Wellcome has axed Clifford the dragon from its Listerine mouthwash advertising, after 12 years promoting the brand. The dragon has been replaced in a new campaign, whose stars include Fred Flintstone and cartoon cat Tom. The 1.7m push uses Tom Jones singing the pop hit “Kiss” as a backing and will be accompanied by a […]
German scientists have discovered that a well-flexed brain makes for a longer life. The question we must now all be asking ourselves is, what constitutes a healthy diet?
Two well-known, over-the-counter (OTC) drugs have been redesigned. Feminax, the pain relief pill specifically aimed at women suffering from menstrual cramps, has been completely redesigned by Skidmore Turnbull.
ITV and C4 are joining cable firms in voicing concern about BSkyB’s recent supply deals.
The Guide, The Guardian newspaper’s weekly listings supplement, is to sponsor Kiss FM’s what’s-on show, The Word, in a 350,000 deal. This represents the London dance station’s largest sponsorship to date. The 15-minute programme, which is broadcast each weeknight at 7.45pm, was sponsored by The Guide last year. The Guardian has more than doubled its […]
Newspaper Publishing will relaunch The Independent on Monday with a tabloid second section, redesigned masthead and the first completely new campaign from the recently created M&C Saatchi agency. Agencies have welcomed the redesign saying it makes the newspaper a more accessible read and provides extra reader benefits. The new front page will drop the definite […]
The UK car industry is in gridlock. Retail sales are falling, while marketing budgets are going through the roof. Tom O’Sullivan looks at the manufacturers’ efforts to recharge their batteries
This month the likes of Thomas Cook are piling on holiday discounts – but is this the result of a phoney price war or merely poor planning?
Rupert Murdoch should be offering up thanks that the Government’s cross-media ownership proposals do not hit him harder. So why is he bleating?
EMAP group managing director David Arculus is playing down speculation that the company is considering a bid for Metro Radio following confirmation this week that Metro’s two largest shareholders, Capital Radio and Chrysalis, plan to sell their stakes. The speculation coincides with the company’s announcement of a 40 per cent surge in pre-tax profits to […]
Advertisers are wasting money on heavyweight bursts of TV advertising because those reacting to ads need only one or two exposures, according to a study by Carat Research. The company found that for those interested in the product field, ad recognition was 38 per cent after one exposure and peaked at 50 per cent after […]
Spirits advertisers are likely to precipitate a sharp increase in TV airtime prices in the run-up to Christmas, say airtime buyers. Brands Bacardi and Teachers are cancelling their traditional autumn poster campaigns, indicating plans to move their media spend to TV. Other brands, such as Martell and Bells, are also expected to announce a strategic […]
NEWS Two former Young & Rubicam employees are awaiting trial in a Brussels jail for alleged involvement in a 1.5m VAT fraud.
The Conservative Party has finally taken the decision to drop Saatchi & Saatchi and move to M&C Saatchi. Officials are urgently attempting to raise at least 600,000 so the Party can work with Maurice Saatchi before the next General Election.
It’s your last chance to win a champagne day out for you and 11 guests at York Racecourse this autumn. In the final round of our Spot The Race competition, just solve the clue shown below and you will be entered for the Grand Prize draw. The overall winner can look forward to a private […]