DATA DAY ENQUIRIES

Marketing Week

You’d think a map that shows who is buying what, where and how often would be a dream come true for marketers. But as Sue Norris discovers, they have been slow to grasp the complex technology that can now fit on a desktop

Patronising the patrons

Marketing Week

Why do companies insist on offering condescending advice on everything from skincare to gardening? Credit us all with a little more common sense, says Virginia Matthews