Bass sponsorship director Paul Hughes meets Rugby League chief executive Maurice Lindsay today (Wednesday) to discuss the implications of Rupert Murdoch’s plan to create an international rugby “Super League”. Murdoch’s ú75m deal with the Rugby League was announced on Saturday. A new 14-team structure will be created by merging some existing teams and setting up […]
Seagram’s purchase of an 80 per cent stake in MCA raised a few eyebrows, and a few doubts about the abilities of chief executive Edgar Bronfman Jr.
The importance of the ú60m British Airways pitch has never been in question. But the “all singing, all dancing” lengths that the four agencies went to last week to impress the BA team visiting their offices has surprised even the most hard bit
Quantum International, the home shopping infomercials producer, has struck a deal with Tele-Monte Carlo to introduce infomercials in France for the first time. The deal, confirmed at this week’s annual MIP TV programme market in Cannes, is further indication of the growing use of infomercials on European TV – including the UK. Quantum, a subsidiary […]
Further to my conversation with Sharon Marshall about the article “$40m ad push for TAG Heuer” (MW March 15), I am writing on behalf of our client Swatch to clarify a point. In the final paragraph of the news piece it is specified that TAG Heuer will act as timekeeper for the Olympic Games. Swatch […]
Former Pizza Hut marketing director Ann Elliott is to join Beefeater Restaurant & Pub in the same role, replacing Mike Tye who is moving to Welcome Break. Elliott joins the 280-strong, Whitbread-owned chain on May 1, leaving the post of field operations director for Whitbread Pub Partnership in the North. She was Pizza Hut marketing […]
Your recent supplement on customer loyalty carried a somewhat odd “Comment” section by WWAV Rapp Collins client services director Steve Grout (MW March 24). It opened with: “Air Miles was initially conceived to emphasise the difference between an airline carrier and its competitors.” As the only programme called Air Miles was conceived for an entirely […]
Kevin Morley Marketing has been appointed to handle a “special communications project”, believed to be worth ú3m, for household cleaning firm Jeyes UK, which owns brands Jeyes Fluid, Sanilav and Wet Ones. Jeyes’ advertising account was with TBWA but has been dormant for two years. KMM’s appointment follows a top reorganisation at Jeyes, and the […]
Saab GB has parted company with its two most senior marketing executives following criticism of its Swedish parent’s marketing strategy (MW March 10). General marketing manager Geoff Acton and advertising manager Debi Wadsted left the company at the end of last week. The two are the architects of Saab GB’s present ú4m ad campaign – […]
Butterfield Day Devito Hockney has picked up the Emirates airline worldwide advertising account, worth a claimed ú9m, after a final battle against Mellors Reay & Partners. The Dubai airline ap-proached six shops before Christmas last year (MW January 27). TBWA, Leagas Delaney, Simons Palmer Denton Clemmow & Johnson and D’Arcy Masius Benton & Bowles were […]
Burger King head of UK marketing Pat Griffin has left the fast-food giant, as it limbers up for a major advertising assault on rival McDonald’s. Griffin, who also handled marketing for Spain, is leaving to join a marketing consultancy. No reason was given for her departure. The company is starting to look for a replacement. […]
National Lottery operator Camelot will allow outside companies to bid to run new lottery games, says marketing director Jon Kinsey. Under the terms of the National Lottery set by the Government, regulator Oflot can grant a licence to a new operator to run a game in co-operation with Camelot. It had been assumed that such […]
I know it was quiet last week, but you really should not adopt “tabloid tactics” to drum up stories where none exist. I refer to your story about BhS dropping ad star Sylvester “BhS review signals end for ad star” (MW March 31). First, BhS is not reviewing Sylvester – we are. This is an […]
The confusion for agencies seeking European Commission work is compounded by the plethora of Directorate Generals which make the decisions. Composed of civil servants from around the European Union, but based in Brussels, the 23 DGs cover everything from agriculture to audio-visual policy, energy to transport. Because of internal political sensitivities agencies have to make […]
In Focus UK has launched the LitePro 580 LCD projector, which it claims is the smallest of its kind to offer true data/video. It can display photo-realistic colour images and In Focus says its is ideal for business presentations. Electrohome Europe has also launched an LCD projector, called ShowStar. The product is a single-lens, high-brightness […]