Interbrand chief executive Michael Birkin is to replace Peter Jones as head of Omnicom’s Diversified Agency Services (DAS) in Europe. Jones will remain as president of DAS – the fastest-growing part of the Omnicom empire – but devote more of his attention to the US. Birkin becomes European director at the end of April. The […]
Tesco’s recent successes have put Sainsbury’s on the defensive. Ivor Hunt, Sainsbury’s marketing chief, is the man charged with freshening the image of a firm accused of resting on its laurels.
Playing a major role in loyalty schemes and looking like coffee table glossies, customer magazines no longer extoll the virtues of goods no-one wants, but give consumers information relevant to their lifestyle.
The airlines have always been one step ahead with rewards for frequent flyers, but the different schemes on offer can be confusing, once you get down to the small print. What exactly do travellers gain?
Agencies are predicting chaos in the national press market if News International’s newsprint supply crisis is not alleviated quickly, following its decision to reduce pagination in its titles last week. The paper crisis is understood to have been caused by NI’s failure to renegotiate a price with paper suppliers when its three-year supply deal ended […]
John Turturro as Maurice, Robert DeNiro as Charles and Stephen Fry as Charlie Scott – the Saatchi & Saatchi saga has hit Hollywood. So Diary thought it right and proper to think up some casting suggestions for the UK end of the story. Former London chairman David Kershaw could be played by Bob “it’s good […]
Retail chain Dixons has drawn up a shortlist of four to pitch for its ú45m business (Register-MEAL). The candidates are the New Saatchi Agency, J Walter Thompson, D’Arcy Masius Benton & Bowles and the incumbent Saatchi & Saatchi Advertising, a
Bates Dorland director Mark Palmer gave a truly worthy speech at last week’s Retail Week conference at the Royal Lancaster Hotel. He spoke in glowing terms about the potential of new technology in advertising. Conference delegates were therefore rather surprised at the sight that greeted them as they left the hotel. Bates had decided to […]
After last year’s losses, ITV is taking steps to regain lost ground and win advertiser support.
Wella aims to halt the overall decline in the hairspray market by offering a holiday voucher promotion with cans of its Silvikrin hairspray. It will offer the ú100-off vouchers on cans of hairspray and mousse. The vouchers can be redeemed at more than 20 tour operators and there is no lower price limit for the […]
Shell seeks guarantee over costs in Don case In a statement Shell said it is applying to the court for security for costs in the event of Don losing the case.
Portland Holidays’ sophisticated database allows the tour operator to call up instantly its customers’ travel spend and favourite types of holiday so that everything from direct mail campaigns to one-off special offers can be personalised.
When customer loyalty is taken to the limit home shopping is the result, where consumers get what they want, when they want it – and often before they even realise they want it.
Abbott Mead Vickers.BBDO is this week expected to turn in annual profits over 70 per cent up on last year. Media analysts Jonathan Helliwell of James Capel, and Richard Sanderson of Panmure Gordon, forecast pre-tax profits of £8m (£4.7m), and earnings per share of between 15.3p and 15.7p (9.4p). D’Arcy Masius Benton & Bowles has […]
Lego Toys will be the first sponsor of a pre-school television programme following a deal between Carlton UK Sales and CIA Medianetwork in which the Duplo brand will sponsor Tots TV. The Independent Television Commission says it will be monitoring the 15-week sponsorship. “The status of the sponsor’s relationship with the programme may be hard […]