ITV seeks curbson BBC `promos’

Marketing Week

By Meg Carter and Chris Boulding ITV has voiced growing fears about “creeping commercialism” at the BBC which, it emerged this week, has struck a third deal licensing a national newspaper to run a themed promotion based on one of its programme

Yorkshire Bank loses its good name

Marketing Week

Marketing consultant Michael Howerd changed his name by deed poll to Yorkshire Bank Are Fascist Bastards after the firm charged him £20. Howerd, now known as Yorkshire for short, flew into a rage after his local Yorkshire Bank branch charged him £20 for being £10 overdrawn. Following a row with his bank manager, Yorkshire then […]

COI to brief shops on Mark Award

Marketing Week

The Central Office of Information will this week brief four agencies about Prime Minister John Major’s “big idea” – the Charter Mark Awards. The Charter Mark Awards are part of Major’s initiatives to improve all aspects of public service through the Citizen’s Charter. The first awards under the scheme were presented last year and the […]

Daewoo to launch white goods range

Marketing Week

Daewoo Electronics UK is planning to enter the UK white goods market this year with a range of “revolutionary” washing machines and refrigerators. According to sales and marketing director Clyde Roberts, the washing machines have a number of features that set them apart from rivals. Roberts says they can wash effectively with pure cold water, […]

Keeble quits Leo Burnett

Marketing Week

Giles Keeble, creative partner at Leo Burnett, has left the agency after months of speculation about his future. Keeble’s role at the agency has been in doubt since June last year when his job title and day-to-day duties were taken on by Gerard Stamp. Keeble, who had been executive creative director for six years, was […]

No plans to cut out the middlemen

Marketing Week

To clarify your report on PPP (20 January), our marketing team is indeed being strengthened and consolidated. The aim is to make it even easier for people to do business with the UK’s second largest healthcare insurer, and the changes in marketing (including some senior appointments) are just a part of our company-wide investment in […]

GGK chiefs buy out media arm

Marketing Week

GGK’s media operation, Frontline Media, has been bought out by media director Paul Prince and international media director John Nichols, who become joint managing directors. The move follows GGK’s loss of the £7.5m National & Provincial advertising business (MW November 18, 1994), including the media account, and the loss of media-buying for Skoda and IBM. […]

No vice please, we’re Whitbread

Marketing Week

I feel I ought to point out an error in your news article on the Whitbread Round the World Race. We are, indeed, restricting alcohol and tobacco sponsorship, but to 20 per cent each of our total entry rather than 20 per cent of each yacht, as stated. Heather Dallas UK press officer Whitbread Round […]

Forte seeks global head of marketing

Marketing Week

Forte is looking for its first world-wide marketing director, after splitting its central sales and marketing function into two. Forte has promoted Jackie Kernaghan, who has been acting sales and marketing director since November last year, to the new position of worldwide sales director. It has also created a second new position – worldwide marketing […]

Y&R man poised for AT&T top Euro post

Marketing Week

AT&T, the US telecommunications giant which is poised to enter the UK market, is about to appoint Young & Rubicam board director David Gray as international advertising director for Europe, the Middle East and Africa. Gray headed the Y&R team that pitched unsuccessfully to retain AT&T’s $50m (ú33m) corporate and consumer advertising account across Europe, […]

No vice please, we’re Whitbread

Marketing Week

I feel I ought to point out an error in your news article on the Whitbread Round the World Race. We are, indeed, restricting alcohol and tobacco sponsorship, but to 20 per cent each of our total entry rather than 20 per cent of each yacht, as stated. Heather Dallas UK press officer Whitbread Round […]

No Title

Marketing Week

A Carat Research survey says that 90 per cent of advertisers are against total deregulation of commercial airtime and 70 per cent believe an increase in commercial minutage would increase advertising clutter. The companies surveyed represented 25 per cent of total TV expenditure. Reuters and Fox Television are to develop a TV news service in […]

Outdoor goes from strength to strength

Marketing Week

Outdoor advertising is enjoying a strong first quarter and, if demand continues, is on course to increase by 13 per cent in 1995, according to Concord’s first Outdoor Rates Monitor of the year. Panel prices are up an average of 16.8 per cent year-on-year for January to March, Concord estimates. This compares favourably with actual […]

Own-label bites into Coca-Cola

Marketing Week

Coca-Cola will reveal fourth-quarter results later this week showing an estimated operating profit of more than $800m (ú530m), bringing its annual income to $3.6bn (ú2.4m). According to Wall Street analysts, the company will also announce that consumption outside of the US has grown by more than 750 million units. But behind the buoyant projections from […]