At one time, you were either young, middle-aged, old or dead. Now, the world is full of Generation X and Third Agers, all desperate to be targeted.

Holsten Distributors is axing its 12-year sponsorship of Tottenham Hotspurs football club at the end of the season, and could pull out of sponsorship altogether. The last deal the two companies signed nearly three years ago was worth ú1.9m over three years. Tottenham is expected to announce a replacement sponsor within the next few weeks. […]

Young & Rubicam is understood to have won the ú3.5m European Night Services business to promote the Channel Tunnel’s sleeper service.

It’s a mystery to me why you included a mention of Gay Times in your article “Rude Awakening” (MW February 10) about the distribution, sales and advertising revenue of soft-porn magazines. WH Smith tends to put our magazine on the top shelf, largely because of the ads we carry for telephone contact lines. However, many […]

Leagas Shafron Davis Ayer rolls out its first `original’ work for the Volkswagen-owned Seat this weekend. The agency secured the ú5m account last year after an extended pitch for the total pan-European business was won by Ayer Europe. The new campaign is designed to highlight Seat’s value-for-money image via an interplay between two characters: one, […]

Allied Domecq has appointed new media specialist Curtis Hoy Beeston interactive (CHBi) to develop an interactive entertainment network for UK pubs. “Interactive media is now integral to our marketing plans,” says Allied Domecq Group media manager Patrick Burton. CHBi will develop an in-pub interactive entertainment system, known as Pub Net. Screens will be linked with […]

If you’re feeling alone and unloved and WLTM a N/S better half with a GSOH, where can you turn? Look no further than the Kindred Spirits ads in The Sunday Telegraph

Golden Wonder has been ordered to remove illegal flyposters for its Bandido tortilla crisp brand. The snack food giant launched a flyposting campaign through Tequila UK this year. It was intended to give its Bandidos snacks an underground, streetwise image. But Golden Wonder has now been ordered to remove some posters because they are being […]

To the child with a dinosaur in his pocket or a Monster Munch decoration on her bike, the country of origin of a premium is of little interest. But to the marketer relying on that item to boost sales, and to the suppliers responsible for sourcing it, locating reliable, competitively-priced items is a daily concern. […]

I read the article “Barclaycard Netlink fights Internet hackers” (MW February 3) with disbelief. There is no fear of hackers or anyone else gaining access to confidential data of any kind through Netlink because we have not put any confidential data on the system. Customer accounts, the area of biggest concern to us, are on […]

The Broadcast Advertising Clearance Centre (BACC) launches new guidelines this week, bringing its advice to advertisers and agencies up to date. An 80-page Notes of Guidance document includes an easing of the previous ban on promotions involving alcohol, a section covering the portrayal of the elderly in advertising, and clarification on the portrayal of children […]

Bates Worldwide is finalising plans for redundancies and beginning a new-business assault in an effort to deal with the loss of more than $300m (£200m) of Mars business. Mars shifted $350m of confectionery and petfood accounts out of Saatchi & Saatchi last week following a review triggered by the ousting of Maurice Saatchi. Bates is […]

WH Smith has confirmed it has reappointed Bartle Bogle Hegarty, as predicted in Marketing Week (February 10). However, in a bizarre twist, the retail chain has also appointed former Woolworths marketing director Don Sloan head of brand marketing, two weeks after his secret agency won London radio station Viva! 963 AM’s creative account (MW February […]

Swatch is boosting its advertising spend by 50 per cent to ú3m to support the launch of a range of new products including the world’s first wristwatch pager, Swatch the Beep.

A cross-country skier may have survived with the aid of a Mars bar, but the firm will need something more to prosper – modern marketing strategies and better product development, for a start. By Marketing Week reporters