News International will keep The Times’ cover price at 20p following strong circulation growth in January and a penny increase in the Sun’s price this week, say industry analysts and press buyers. The Times defied expectations that its post-price cut circulation had peaked at 614,477 in October by increasing its circulation last month to 631,449. […]
Saatchi & Saatchi’s new integrated agency Team Saatchi (MW January 27) has won the ú2m account for dry-cleaning chain Sketchley and its sister company photo processor SupaSnaps.
Fancy flying around the world, tasting the excitement of taking the controls but without actually travelling one inch from good old Blighty? Now you can, thanks to the very latest in corporate incentives – a visit to the flight simulator.
This month, BrandTrack looks at the purchase of fragrances. It is by far the most fragmented market we have examined, reflected in both the ad awareness and purchase figures. December, in particular, saw a significant rise in sales.
Andy Law, managing director of Chiat Day in London, is understood to be looking for funding to buy out the agency. Law’s options include seeking full backing from another agency, a course which appears unlikely given his desire to retain his independence from TBWA. He could also strike a deal giving a minority holding to […]
Diane Miles, marketing manager of Parfums Christian Dior, gives her opinion.
Ever Ready, the battery manufacturer, is centralising all of its consumer marketing in Geneva. Ever Ready’s marketing director Martin Burch is poised to move to Switzerland (MW February 10) and will report to the director of consumer marketing Europe, Laurent Costa. This week the firm announced the full extent of Burch’s responsibilities and revealed that […]
Snapple’s foothold in the UK market is under threat from Coca-Cola’s planned ú3.7m launch of its lookalike Fruitopia range.
End-of-year estimates for the value of meetings and incentives placed and organised by Banks Sadler were up £3m at £12.5m, compared with £9.7m at the end of 1993. The company is forecasting growth to £15m for the next 12 months. About 5,000 events were handled during 1994: 62 per cent of these were for 50 […]
Charles Saatchi has been summoned to a showdown meeting, with Saatchi & Saatchi chief executive Charles Scott and finance director Wendy Smyth, to discuss the remainder of his three-year, ú1.
Coca-Cola Schweppes Beverages has teamed up with Trebor Bassett to test market soft drink spin-offs of sweet brands. Drinks based on Trebor Bassett’s Jelly Babies, Sherbert Fountain, Black Jack, Fruit Salad and Refreshers went into 780 Woolworth stores this week. The retail chain will carry out a 12-week trial. CCSB then intends to roll them […]
As the cola market becomes saturated, the war has moved to a new theatre: `alternative’ soft drink flavours. However, the public’s willingness to sample US products does not mean they will naturally like them.
Alban Communications, owner of poster specialist Concord, is considering setting up a specialist radio buying unit following its appointment of a business development director. Simon Halden, ex-sales and marketing director for Maiden Outdoor and Metro Traffic Control (the former traffic update service for commercial radio), has joined Alban with a brief to expand its activities […]
Classic FM succumbed to the romance of Valentine’s Day by posting just one copy of this 96-sheet ad in London’s Cromwell Road. The ad, which went up on Sunday night and came down again yesterday evening (Tuesday), was created by Bainsfair Sharkey Trott. Meanwhile, Classic will unveil a surprise for music lovers when the national […]
A huge telemarketing operation, promotions and ads seem to be paying off for BSkyB.