Unilever is understood to have appointed Brann Direct to investigate group-wide, below-the-line project opportunities. It is thought the agency will work on cross-promotions for brands within the group which include Van den Bergh Foods, Birds Eye Wall’s and Lever Brothers. Brann Direct is one of the UK’s largest below-the-line shops. It is likely to report […]
From the car company that brought us “interactive” advertising – forcing the average punter to increase the volume on their television set to hear what was being said and then video it to get the message – we have a new initiative: Photosynthetic advertising. The Japanese manufacturer Mazda is in talks with an east London […]
News International will keep The Times’ cover price at 20p following strong circulation growth in January and a penny increase in the Sun’s price this week, say industry analysts and press buyers. The Times defied expectations that its post-price cut circulation had peaked at 614,477 in October by increasing its circulation last month to 631,449. […]
Virgin Radio and Haymarket Magazines have joined forces to launch Encore, a rock and modern music title in April. It will go monthly from September. The new title, first revealed by Marketing Week last month (January 13), has been in development for 18 months. Encore will initially be published bi-monthly to “celebrate musicians and their […]
The closure of Rumbelows’ high-street shops signals an industry-wide slump. As the other retailers battle it out for the share of the decreased market, what is the outlook for electrical stores?
How right John Shannon is in his article “Cross-Channel Interactivities” (MW January 27) when he says of interactive technology that “our immediate priorities should be on what practical applications we can exploit now”, but why does he suggest that it must be integral only to consumer needs? As leaders in interactive technology, we aim to […]
Publicis SA and FCB have broken off their international alliance over differences in the strategic development of the partnership. The alliance was an agreement to develop international business together and it led to the creation of the joint venture Publicis-FCB Europe. Negotiations to resolve differences are continuing but the relationship, which began in 1988, was […]
The closure of Rumbelows’ high-street shops signals an industry-wide slump. As the other retailers battle it out for the share of the decreased market, what is the outlook for electrical stores?
The new ABC results are out again and the various magazine publishing houses have set up their sales stalls. Within the glossy monthlies sector a general mood of optimism prevails – superficially at least. In some cases, outright euphoria has burst out. However, it is questionable whether this is just the usual round of sales […]
Bartle Bogle Hegarty has won Cadbury’s Wispa account after pitching against Euro RSCG Wnek Gosper and Gold Greenlees Trott, which are on the Cadbury’s roster. GGT previously held the £400,000 business. Mars has seen strategic pitches for its worldwide confectionery business from D’Arcy Masius Benton & Bowles, Grey Advertising and BBDO, while Ogilvy & Mather […]
The new ABC results are out again and the various magazine publishing houses have set up their sales stalls. Within the glossy monthlies sector a general mood of optimism prevails – superficially at least. In some cases, outright euphoria has burst out. However, it is questionable whether this is just the usual round of sales […]
Advertising agencies want to see the forthcoming BARB contract made cheaper.
National newspaper bulk sales are not undermining advertiser value, according to agencies that have seen the national press’ bulk sales figures for the first time. New ABC regulations mean that national newspapers have to reveal the number of copies they sell in bulk deals to organisations, which then give them away free to readers. The […]
When dealing with customer complaints, are big corporations guilty of using polite banter as a cover-up for ineffectual, time-wasting service?
A music and lifestyle magazine is to be launched on the Internet, featuring video footage and interactive editorial and advertising features. Prototypes of the magazine rage, will be distributed on disk next week. A 50-page publication will launch in the middle of next month. Readers will be able to download sections of magazine, including fashion, […]