DRTV is experiencing rapid growth. But it is up to advertisers to decide whether to use direct response or branded response commercials

The Radio Advertising Bureau starts a ú2.5m marketing campaign this week aimed at attracting an extra ú115m of ad revenue over the next five years.

Walkers Snack Foods has appointed Tony Illsley as commercial vice president of Walkers Snack Foods. He was formerly area president for PepsiCo, Asia-Pacific region. Cadbury Schweppes’ proposed takeover of US soft drinks company Dr Pepper will not affect the UK market, say analysts. Responsibility for marketing the 7-UP brand remains with PepsiCo… …the Pepsi ad […]

Butterfield Day Devito Hockney has won the pan-European Serengeti eyewear account. It is worth about ú500,000; most of the spend on the premium sunglasses business will initially be in the UK. The agency beat Mellors Reay & Partners and J Walter Thompson Amsterdam. Perfect Pizza and its agency CME.KHBB have denied speculation that it is […]

Colman’s of Norwich, the UK food and drink arm of Reckitt & Colman, could end up as a management buyout, say City sources.

SmithKline Beecham is considering bringing its US Pharmacy Benefit Manager (PBM), Diversified Pharmaceutical Services, to Europe, according to managing director of SB consumer brands Peter Glynn-Jones. SB bought DPS for $2.3bn in May 1994. Such systems could be put in place in the UK to buy drugs for health trusts, especially in nursing homes for […]

Own-label challengers are hitting Coca-Cola far harder than rival Pepsi cola in the UK. Figures exclusive to Marketing Week show that while Pepsi’s figures have remained fairly stable since a host of private label launches over the past year, Coke’s have slumped. The research, carried out by Nielsen, shows that between August 1993 to December […]

The 17th London International Direct Marketing Fair promises to be the biggest yet. In 1994 11,402 people visited the Fair, and this number is expected to be topped this year. The increased interest has meant the exhibition organisers have extended the conference space by 20 per cent. Among the highlights of 1995 is the Royal […]

By Meg Carter and Chris Boulding ITV has voiced growing fears about “creeping commercialism” at the BBC which, it emerged this week, has struck a third deal licensing a national newspaper to run a themed promotion based on one of its programme

Marketing consultant Michael Howerd changed his name by deed poll to Yorkshire Bank Are Fascist Bastards after the firm charged him £20. Howerd, now known as Yorkshire for short, flew into a rage after his local Yorkshire Bank branch charged him £20 for being £10 overdrawn. Following a row with his bank manager, Yorkshire then […]

The Central Office of Information will this week brief four agencies about Prime Minister John Major’s “big idea” – the Charter Mark Awards. The Charter Mark Awards are part of Major’s initiatives to improve all aspects of public service through the Citizen’s Charter. The first awards under the scheme were presented last year and the […]

Daewoo Electronics UK is planning to enter the UK white goods market this year with a range of “revolutionary” washing machines and refrigerators. According to sales and marketing director Clyde Roberts, the washing machines have a number of features that set them apart from rivals. Roberts says they can wash effectively with pure cold water, […]

Giles Keeble, creative partner at Leo Burnett, has left the agency after months of speculation about his future. Keeble’s role at the agency has been in doubt since June last year when his job title and day-to-day duties were taken on by Gerard Stamp. Keeble, who had been executive creative director for six years, was […]

The Radio Advertising Bureau starts a ú2.5m marketing campaign this week aimed at attracting an extra ú115m of ad revenue over the next five years.

To clarify your report on PPP (20 January), our marketing team is indeed being strengthened and consolidated. The aim is to make it even easier for people to do business with the UK’s second largest healthcare insurer, and the changes in marketing (including some senior appointments) are just a part of our company-wide investment in […]