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Opinion Uncategorized

There’s no downside for Boohoo in buying Debenhams’ brand

Mark Ritson

Critics might scorn the fit but consumers care little about corporate ownership, and acquiring the Debenhams brand at a knockdown price helps Boohoo target more profitable customers.

28 Jan 2021 7:00 am
All In Ad census
1 Comment
News Uncategorized

Industry looks to address diversity and inclusion problem with major census

Russell Parsons

The Advertising Association, ISBA and IPA are joining forces to assess the extent of the industry’s diversity and inclusion problem, with the results being used to devise a plan of action.

28 Jan 2021 12:01 am
channel 4
News Uncategorized

Channel 4 on the lookout for new marketing director amid reshuffle

Matthew Valentine

The broadcaster is on the hunt for a marketing director and communications director, both of whom will report into Channel 4 CMO Zaid Al-Qassab.

27 Jan 2021 5:21 pm
Kia Stinger
Analysis Uncategorized

Meet the car brands shifting gear as buyers go digital

Matthew Valentine

From digital-first customer journeys to pushing the electrification agenda, car marques such as BMW, Audi and Kia are switching strategies to ensure their marketing keeps pace with consumers.

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27 Jan 2021 7:20 am
Debenhams
Analysis Uncategorized

Boohoo eyes new customer base with Debenhams deal

Matt Barker

Boohoo’s recent purchase of the troubled high street department store is the online retailer’s latest move to expand its core audience of shoppers.

26 Jan 2021 5:50 pm
Tom Fishburne
Cartoon Uncategorized

Marketoonist on pop-ups and user experience

Tom Fishburne

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

26 Jan 2021 12:36 pm
Speak
News Uncategorized

NatWest CMO: Speak the language of business or you’re in trouble

Russell Parsons

Brands that have invested in their long-term health during the pandemic will thrive, but marketers need to better link the case for investment to business outcomes if they are going to secure funds, says NatWest Group CMO Margaret Jobling.

26 Jan 2021 12:21 pm
battle
Analysis Uncategorized

Mark Ritson versus his biggest critics in brand purpose, influencer marketing and DTC

Marketing Week Reporters

Ritson comes face-to-face with key figures from areas of marketing he has taken aim at over the past decade, as we take a look back at his biggest and most controversial columns.

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26 Jan 2021 7:38 am
Idea Pret innovation
Analysis Uncategorized

This Much I Learned: Pret’s Becci Dive on ripping up the rulebook

Charlotte Rogers

In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days.

26 Jan 2021 7:04 am
marketing stats
News Uncategorized

CMO risk-taking, digital marketing jobs, budgets: 5 interesting stats to start your week

Marketing Week Reporters

We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.

25 Jan 2021 3:00 pm
Analysis Uncategorized

Bringing digital under marketing’s remit and mentoring Gen Z: Your Marketing Week

Russell Parsons

At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.

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25 Jan 2021 12:45 pm
Data GDPR
Analysis Uncategorized

How Refinitiv smashed its SEO target during domain migration

Matthew Valentine

Changing its name and launching a new website presented Refinitiv with a tough SEO challenge, but after generating 20 million links in one year, it was a challenge the brand met head on.

marketing news
News Uncategorized

Lego, Mondelez, ‘sexist’ Covid ad: Everything that matters this morning

Marketing Week Reporters

Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.

Oatly oat milk
Analysis Uncategorized

Why Oatly ensures its marketing strategy is ‘consistently inconsistent’

Charlotte Rogers

Willing to take risks to grow the brand and push a sustainable agenda, Oatly is looking to spark friction with its “provocative” and unpredictable marketing strategy.

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25 Jan 2021 7:44 am
News Uncategorized

Confidence in marketing jobs edges up

Matthew Valentine

Although still negative overall, expectations around marketing jobs has improved thanks in part to the government’s extension of the furlough scheme.

22 Jan 2021 4:25 pm
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