Latest campaign for Britvic Soft Drinks’ Robinsons Fruit Shoot

HHCL/Red Cell has created the latest campaign for Britvic Soft Drinks’ Robinsons Fruit Shoot. Two new ads feature children demonstrating maturity when they are beaten in sports. The campaign retains the ‘New Thinking’ strapline.


Butterkist relauncher goes it alone

Marketing Week

Adrian Precious, the Cadbury Schweppes marketer responsible for relaunching Butterkist popcorn, has left the company to set up a marketing consultancy, Business Infinity. Cadbury Schweppes brought in Precious, who has also worked for United Biscuits and Fox’s Biscuits, to create a consumer marketing department at its Yorkshire-based business unit, Monkhill Confectionery, and to relaunch Butterkist […]

Music drives me off my trolley

Marketing Week

To echo the excellent Mr Murray’s fine piece (MW last week) about the lack of quiet and calm in the environment, perhaps the totally irrelevant use of music in supermarkets should also be addressed. Surely the multibuy offers, loyalty cards and various Bogof campaigns through which all the supermarket groups try to increase our expenditure […]


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