HHCL/Red Cell has created the latest campaign for Britvic Soft Drinks’ Robinsons Fruit Shoot. Two new ads feature children demonstrating maturity when they are beaten in sports. The campaign retains the ‘New Thinking’ strapline.
Adrian Precious, the Cadbury Schweppes marketer responsible for relaunching Butterkist popcorn, has left the company to set up a marketing consultancy, Business Infinity. Cadbury Schweppes brought in Precious, who has also worked for United Biscuits and Fox’s Biscuits, to create a consumer marketing department at its Yorkshire-based business unit, Monkhill Confectionery, and to relaunch Butterkist […]
Goodyear, the tyre company, is understood to be hunting for an integrated agency. The AAR is handling the review.
To echo the excellent Mr Murray’s fine piece (MW last week) about the lack of quiet and calm in the environment, perhaps the totally irrelevant use of music in supermarkets should also be addressed. Surely the multibuy offers, loyalty cards and various Bogof campaigns through which all the supermarket groups try to increase our expenditure […]
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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