Latest meerkat ad breaks on Easter Sunday

Comparethemarket.com’s next ad to feature the meerkat Alexsandr Orlov focuses on an epic battle between meerkats and mongooses.

The ad launches on Sunday (4 April) and is called ‘”The Battle of Fearlessness”. It has been created by VCCP and continues the “comparethemeerkat.com” strategy.

It tells the second part in Aleksandr’s family history and the story has been created by business entrepreneur Aleksandr to remind viewers that his Great Grandaddy did not “go through all that” to give people a cheap deal on their car insurance.

For a preview of the new ad, visit www.comparethemeerkat.com.

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