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£700m minimum alcohol price boost for supermarkets
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How marketing reduced plastic bag use while creating a desirable product
Marketing WeekChanging a habit of a lifetime is something that fashion designer Anya Hindmarch attempted with the launch of a bag she produced in conjunction with social change movement We Are What We Do.
The innovative face of O2
Joe FernandezO2 is moving forward with its health initiative, read this feature about the telecoms company. O2’s marketing director Sally Cowdry discusses how innovation will continue to drive the company’s business. O2 is famous for its mobile business and the Marketing Week Engage awards judges rewarded the brand for “taking bold new steps and stretching its […]
‘Creativity only gets you so far’: Is it time for marketers to become financially fluent?
Matthew ValentineIs a lack of financial savvy holding marketers back from ascending to the top jobs in business?
Consumer confidence is up but progress feels like it is in ‘slow motion’
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How the role of content is changing in 2024
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Unilever CEO: More focused business is delivering ‘improved’ growth
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