The UK’s largest supermarkets stand to make £700m if a minimum price for alcohol drinks is introduced, according to a study.
Changing a habit of a lifetime is something that fashion designer Anya Hindmarch attempted with the launch of a bag she produced in conjunction with social change movement We Are What We Do.
O2 is moving forward with its health initiative, read this feature about the telecoms company. O2’s marketing director Sally Cowdry discusses how innovation will continue to drive the company’s business. O2 is famous for its mobile business and the Marketing Week Engage awards judges rewarded the brand for “taking bold new steps and stretching its […]
Marketing Week reveals the top 10 marketers in regulated industries, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
From John Lewis overhauling its brand purpose and Morrisons’s new CMO to the Marketing Week Masters Awards, catch up on all the biggest marketing news from the week gone by.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?
It’s well established that brands need both long- and short-term marketing to be effective, but you’ve still got to decide between the three options for how to use them.