Lottery sales `need to double’ claim…

Marketing Week

National Lottery sales are falling well behind targets agreed with its regulatory body Oflot, according to Verdict Research, one of the UK’s most respected retail specialists. Camelot will need to double sales of Lottery tickets to meet its target of about 4.6bn income each year, or 90m each week. At present sales are languishing at […]

KMM holds on to Rover Germany

Marketing Week

Kevin Morley Marketing has retained its hold on the 13m Rover Germany account, confounding industry speculation that the agency was set to lose all the pan-European Rover business. The German account review, which began in October, excited industry watchers who believed it represented the first crack in the five-year contract Kevin Morley negotiated with Rover […]

Saatchi in Mars crisis talks

Marketing Week

Saatchi & Saatchi is having crisis talks with the Mars management this week in a desperate attempt to hold on to its business following the spectacular departure of Maurice Saatchi.

Option One about to appoint new md

Marketing Week

Sales promotion agency Option One is understood to be on the verge of appointing a managing director, a role currently held by the agency’s chairman Bob Bayley. Sources close to the board of Option One owner Gold Greenlees Trott claim the new md would be virtually imposed on the agency after concern over its performance […]

When the boat comes in…

Marketing Week

Those marketers feeling relaxed and complacent after Christmas fare (and bonuses) should heed the cautionary tale of the `most glamorous cruise offer in the world’

Telegraph gets its wires crossed

Marketing Week

The Telegraph has been making claims about The Times which might be expected from a rattled competitor but which are at best selective (MW December 1) The Telegraph has been the leader in the daily broadsheet market for many decades since it cut its cover price to below The Times, in fact. But brand leadership […]

VNU plans Euro lifestyle database

Marketing Week

VNU intends to move lifestyle database operations into major European markets after buying the Calyx Group, the holding company for Computerised Marketing Technologies and NDL International last week. Mark Patron, joint managing director of CMT and a member of the Calyx Group board, says that the move will mean a major expansion for the group […]

Global brands? No problem!

Marketing Week

I read with interest John Shannon’s view of the need for global thinking and the UK market’s perception of it in “The right steps to fall into line” (MW November 25). Jean de Yturbe’s comment on English agencies’ lack of ability in handling international brands could be perceived as somewhat misplaced in light of agency […]

Homepride picks head of marketing

Marketing Week

Homepride Foods has appointed its first head of marketing and boosted its marketing budget by 50 per cent to 12m. Paul Cousins moves across from his role as marketing controller for Spillers Foods to take up the new post. Both Homepride and Spillers are owned by Dalgety. Cousins’ role follows the appointment of Grey Advertising […]

New Campaign – BA

Marketing Week

British Airways Holidays is launching a new press and poster campaign which is worth more than ú500,000, and aimed at increasing awareness of the airline’s holiday business. The campaign is by Saatchi & Saatchi, and features aerial photography of three locations, Antigua (above), Arizona and Bangkok. The strapline is `Holidays down there brought to you […]

Who is doing the exploitation?

Marketing Week

The copyright article by John Shannon of Grey International (MW December 9) raised a number of serious questions which deserve a serious response. His article appeared to be all about agencies needing to “combat exploitation” by clients. He talks about agencies being “vulnerable” and “not paid appropriately” and the “need for early action to protect […]

Saatchi in Mars crisis talks

Marketing Week

Saatchi & Saatchi is having crisis talks with the Mars management this week in a desperate attempt to hold on to its business following the spectacular departure of Maurice Saatchi.

Option One about to appoint new md

Marketing Week

Sales promotion agency Option One is understood to be on the verge of appointing a managing director, a role currently held by the agency’s chairman Bob Bayley. Sources close to the board of Option One owner Gold Greenlees Trott claim the new md would be virtually imposed on the agency after concern over its performance […]

C4 set to tackle women’s mags

Marketing Week

Channel 4 is to tackle the women’s magazine market head-on with a determined initiative to win revenue from advertisers targeting women. It aims to become an authority on women’s media consumption. The broadcaster has commissioned qualitative research, which will be presented at a seminar, Talking To Women, in London on February 3. Speakers will include […]

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