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Marketing Week

BBC1 gained the three highest audiences on Christmas Day, but ITV claims victory in the ratings battle for Christmas week with a 40.6 per cent peaktime share of viewing. This means ITV won the ratings battle every week in peaktime last year, ITV Network Centre said this week… … ITV launches a Monday night movie […]

…as Telemillion backer is prosecuted

Marketing Week

The Crown Prosecution Service has decided to prosecute the organisers of the Telemillion telephone quiz for running an illegal lottery in a decision which could have far-reaching implications for other prize schemes (MW December 9). Participants in the Telemillion scheme had to call an 0891 number, for which they were charged, and then answer a […]

UK Living signs Brookside exclusively

Marketing Week

UK Living, the cable and satellite channel for women, has acquired the Liverpool soap opera Brookside. The exclusive deal enables the broadcaster to show the soap three nights a week starting with the first episode broadcast 12 years ago. Brookside will go out twice a day at 6.30pm and 11pm on Mondays, Tuesdays and Thursdays, […]

Sainsbury emasculates Essentials

Marketing Week

Sainsbury’s has slashed the number of products in its price-fighting Essential for the Essentials campaign and relaunched the strategy under the title “Low Price Essentials”. The chain has cut nearly 200 lines from the campaign, and now only 120 are covered. The in-store marketing of the strategy has been “de-emphasised” and in-store merchandising has been […]

Metrobus in row with BTA over share

Marketing Week

Metrobus, the bus contractor which evolved from Primesight two years ago, has thrown the already turbulent bus advertising market into further turmoil by capturing a large slice of British Transport Advertising’s portfolio. Metrobus has won the 4,000 strong Badgerline Group contract, which accounts for about 25 per cent of BTA’s business. However, industry observers have […]

Red Cross landmine ads up for grabs

Marketing Week

The International Committee of the Red Cross is hunting an agency to handle a cam-paign calling for a ban on landmines. The international campaign is designed to reinforce political lobbying activities to stop the manufacture and the export of the mines which kill an estimated 800 people worldwide every month and injure thousands more. The […]

Legion launches new ads

Marketing Week

The Royal British Legion has unveiled a new ú350,000 advertising campaign and a fresh corporate identity as it struggles to match its income to its expenditure.

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Marketing Week

British Airways Holidays is launching a new press and poster campaign which is worth more than ú500,000, and aimed at increasing awareness of the airline’s holiday business. The campaign is by Saatchi & Saatchi, and features aerial photography of three locations, Antigua (above), Arizona and Bangkok. The strapline is `Holidays down there brought to you […]

Super Channel boosts UK penetration

Marketing Week

NBC Super Channel this week launched on the Astra 1D satellite in a move that will increase its UK penetration significantly and allow the company to launch other channels in Europe. The channel is available in 62.6 million European households via cable and direct transmission to home via the Eutelsat satellite. The Astra 1D deal, […]

Who is doing the exploitation?

Marketing Week

The copyright article by John Shannon of Grey International (MW December 9) raised a number of serious questions which deserve a serious response. His article appeared to be all about agencies needing to “combat exploitation” by clients. He talks about agencies being “vulnerable” and “not paid appropriately” and the “need for early action to protect […]

Penguin pushes 60th anniversary

Marketing Week

Penguin Books is 60 this year. To celebrate, the publisher is running its first co-ordinated brand campaign, backed by a 500,000 promotional spend. All its advertising and marketing for 1995 will be run under a 60th birthday promotion umbrella, which features the anniversary logo – a penguin reading a book. Penguin has brought literature to […]

Dovetail hangs on to Turkish task

Marketing Week

Dovetail Retail and Detail has apparently retained its hold on the 1.4m Turkish Tourist Office account, beating competition from six agencies including Banks Hoggins O’Shea. The little-known agency said this week it has retained the account for the third year running. Turkish Tourist Office director Mustafa Turkmen says six other agencies pitched for the account, […]

Rees move underlines TMD planning strategy

Marketing Week

TMD Carat has promoted broadcast director Simon Rees to deputy managing director as the management develops a more planning-led strategy. Rees will take over some of the management responsibilities from managing director Mark Craze, while retaining control over the TV buying department. He has been the driving force behind recent moves to reposition the media […]

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