Forsman & Bodenfors, a Swedish agency, has created a &£2.5m TV, radio and print campaign to support the launch of SCA Hygeine’s Bodyform Invisible with transparent wings.
Former Costa Coffee CMO Sarah Barron has been appointed to lead the restructured team, filling the role which has been vacant since ex-McDonald’s marketer Emily Somers departed last March.
Direct-to-consumer brand Thinx challenged people to think differently about menstruation.
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Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.