Spring, the season of fresh starts, has traditionally been one of the favoured times of the year for a product launch.
Not in 2020. With the coronavirus continuing to force the majority of society into lockdown, some businesses have been putting everything on the back-burner, cancelling campaigns and events with a view to late summer or even winter.
However, others have opted to go ahead with their original launch plans, spotting a chance with the right messaging and tone to connect with a ready and willing marketplace.
Natural energy drink company Tenzing had originally intended to launch its plant-based blackberry and açaí product during the summer, working with partners and ambassadors from the world of fitness.
“We’d already started a lot of the groundwork,” says Tenzing head of PR, Emily Gander.