Laurel Pub Company has teamed up with buy-out firm Cinven to keep alive its hopes of buying Scottish & Newcastle’s pub estate.
McCann-Erickson, Bartle Bogle Hegarty, Abbott Mead Vickers.BBDO and J Walter Thompson have been shortlisted for the Birds Eye advertising review, revealed in Marketing Week (September 11).
Sir Ken may have the all-clear to buy Safeway, but the authorities’ inept approach will allow the big three to use all their tricks to spoil his party, says George Pitcher
Express Newspapers and the Independent News & Media Group are jointly launching the Daily Star Sunday in Ireland, with an initial print run of 150,000. Express Newspapers is also looking at other markets for its successful Daily Star brand ext
With Standard Life performing better than both Phoenix and the market on average across almost all measures, the group is investing heavily in the brand in a bid to enhance its customer-focused credentials.
Saga is betting big on its shift away from short-term sales to long-term brand building, as it looks to drive consideration amongst experience hungry over-50s.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.