Visitors to London Fashion Weekend (25 – 28 February), where the public gain access to the exclusive ranges of fashion’s next big designers, will get a preview of the advertising images before the campaign breaks in March.
Limited edition versions of the Lavazza A Modo Mio coffee systems will be available to the public in bright pink, orange, lime and turquoise colours at the London Fashion Weekend.
Lavazza will be serving Italian coffee from the Lavazza cafe in Somerset House during London Fashion Week and Weekend.
The retro inspired campaign visuals feature British model Daisy Lowe and American model Lydia Hearst.
The Lavazza campaign will run across outdoor billboards and the London underground in March.
David Rogers, sales and marketing director of Lavazza UK, says: “We felt it was an ideal place to showcase the 2010 campaign, surrounded by dedicated followers of fashion”.