Sunday Telegraph editor Dominic Lawson has left the paper after ten years. Sarah Sands, deputy editor of The Daily Telegraph, will take over his role. The changes, which are understood to be part of a move to revamp the title, come a year after the Telegraph Group was acquired by the Barclay brothers.
Congratulations to all the winners of this year’s Marketing Week Masters awards, including Grand Prix winner Direct Line Group and Brand of the Year KFC.
With Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.