Lebara appeals to migrants in sponsorship deal

Lebara Mobile, the low-cost national and international mobile service targeted at ethnic migrant consumers, has partnered with Brent Council to become the principal sponsor of its two major festivals.

Brent Eid festivals
Brent Eid festivals

The Brent Diwali and Brent Eid festivals will held in October and the deal includes branding on publicity materials, advertising and Diwali parade floats and editorial activity in The Brent Magazine. Creative was done by Tour Design.

Diwali – also known as the Festival of Lights – marks the start of the Indian New Year and is Brent’s biggest cultural celebration of the year, annually attracting crowds of 35,000 people. It features a parade, fireworks, music and laser shows.

The second event is the Brent Eid Festival which is the traditional Muslim festival marking the end of Ramadan.

Lebara Mobile UK managing director, Russell Atkinson, says: “Brent Diwali and Brent Eid offer us the perfect opportunity to interact with both communities and support events which encourage people to participate and share in each others’ culture.”

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