The low-cost national and international mobile service targeted at ethnic migrant consumers, has partnered with Eurosport to broadcast the 30 second commercials. They will promote low cost tariffs to Africa to coincide with the tournament.
It follows regional activity last year, when it partnered with Brent Council to become the principal sponsor of its two major festivals – The Brent Diwali and Brent Eid festivals.
Lebara managing director, Russell Atkinson, says: “We are very excited about Lebara Mobile’s first TV advertising campaign and are delighted to be partnering with Eurosport on its coverage of the 2010 Africa Cup of Nations – Africa’s most prestigious football tournament.
“A large number of our customers enjoy playing and watching football and our low cost calls provide the perfect solution for friends and family to stay connected for those nail-biting moments. We are looking forward to the greater visibility amongst our customers that such a partnership brings.”
Eurosport commercial director, Mark McFarlane, adds: “We are delighted to be the channel that hosts Lebara Mobile’s debut TV commercial. Eurosport is the perfect partner to help Lebara raise its brand profile across Europe.
“Its activity around our live coverage of the prestigious Africa Cup of Nations tournament will promote the Lebara Mobile brand and products to football fans and a diverse range of ethnic communities both on TV and online.”