Lee Jeans shortlists five agencies for ad account
Lee Jeans has shortlisted Vallance Carruthers Coleman Priest, LG&F, Farm, 180 Amsterdam and incumbent Storåkers McCann for its advertising account.
Lee Jeans has shortlisted Vallance Carruthers Coleman Priest, LG&F, Farm, 180 Amsterdam and incumbent Storåkers McCann for its advertising account.
Worcestershire Sauce-manufacturer launches campaign in wake of Sudan 1 cancer scare
Dixons Group is expected to sign a deal imminently with suppliers to introduce financial products, including credit cards and insurance cover for heating and plumbing services, as predicted in Marketing Week last year (February 19, 2004).
It seems that UK women have an unlimited appetite for magazines. Whether weekly or monthly, fashion- or celebrity-driven, new or established, circulations grew last year. And with men also buying more magazines – thanks to the arrival of Nuts
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.