Lee Jeans has shortlisted Vallance Carruthers Coleman Priest, LG&F, Farm, 180 Amsterdam and incumbent StorÃ¥kers McCann for its advertising account.
Worcestershire Sauce-manufacturer launches campaign in wake of Sudan 1 cancer scare
Dixons Group is expected to sign a deal imminently with suppliers to introduce financial products, including credit cards and insurance cover for heating and plumbing services, as predicted in Marketing Week last year (February 19, 2004).
It seems that UK women have an unlimited appetite for magazines. Whether weekly or monthly, fashion- or celebrity-driven, new or established, circulations grew last year. And with men also buying more magazines – thanks to the arrival of Nuts
The broadcaster is prioritising digital growth over more traditional TV ratings as it looks to “survive and thrive in a digital world”.
Markey takes on a new role as CMO at Boots following the departure of marketing director Helen Normoyle.
Covid-19 has accelerated the shift to digital in the market research sector, but balance is needed to ensure brands retain the human touch.
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