Leeds Utd seeks marketing chief

Three senior marketers from Leeds United Football Club have left in the last two months, fuelling speculation that the club is about to announce an overhaul of its commercial operations.

The Premier League club is now on the hunt for a head of marketing and insiders say it wants to appoint a heavyweight marketer who will capitalise on the club’s success.

Marketing manager Andrew Cucksey, sponsorship manager Chris Womack and international brand manager Stuart Ogg have all left the club since October. Ogg was only appointed to the newly created position in March (MW March 22).

The club refuses to comment on the circumstances surrounding the departures. It is not clear whether Cucksey and Ogg left with jobs to go to but Womack is now head of Golf at HN Sport, a subsidiary of the Sportsworld Media Group. Leeds United also refuses to comment on whether the vacant posts will be filled or whether the head of marketing post is to replace all of them.

Earlier this year the club’s commercial director Adam Pearson left to become chairman and chief executive of Division Three team Hull City Football Club.

Pearson was an influential figure at Leeds, where he negotiated more than &£20m of sponsorship deals.

The Accident Group, the personal injury compensation company, is to sponsor injury time at Leeds’ home games. The sponsorship was created and negotiated by Sportsworld Media Group.


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