Lego has picked Fiona Wright as UK marketing director. She replaces Colin Gillespie, who has returned to Lego in the US as director of customer marketing.
News that Unilever UK Foods is reviewing its underperforming frozen food arm with a view to selling it off comes as no surprise, as rumours of a possible sale have surfaced several times over the past two years. This time, however, the Anglo-Dutch consumer products giant could be serious about offloading the division, which includes […]
Hewlett-Packard vice-president of marketing for Europe, the Middle East and Africa Amanda MacKenzie has stepped down after a year in the role. It is understood she has a senior marketing role lined up, but it is not known where.
Vimto has launched a newly designed version of its 250ml sports-cap bottle, which will be in shops in time for the start of the new school year. The single bottle will be available at a recommended retail price of 55p, with the multi-pack priced at &£1.49. The new ready-to-drink bottle is ergonomically shaped to fit […]
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.