While the first season of Nissan’s sponsorship of the UEFA Champions League was all about building up the car brand’s social media presence, the second is about increasing engagement levels as the car marque looks to build a long-term association with the competition.
Having just announced an eight-year deal with the International Cricket Council to sponsor tournaments such as the Cricket World Cup through to 2023, Nissan Motor GB’s marketing communications manager Marc Palmer says cricket will allow the car brand to connect with a “uniquely diverse” audience.
With the UEFA Champions League final taking place this weekend, we caught up with Ann Cairns, MasterCard’s president of international markets, to discuss the power of sponsorship, innovation and the importance of marketing within the company.
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On course to hit revenues of $1bn in 2021, used car startup Cazoo has developed a formula for fast-paced growth, mixing the right talent and a fixation on customer experience with a commitment to brand building.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.