Leicester City Football Club has chosen the Leicester Mercury Group to handle its marketing. The newspaper group will organise events, youth initiatives, direct marketing, corporate development and public promotions for the club.
TV channels aimed at Asians living in Britain reach more than 1 million viewers. Despite this, they are ignored by non-ethnic companies. Gerry Zierler reports
The Daily Telegraph is one of the sponsors of the Rip Curl Boardmasters surf and skate festival in Newquay, Cornwall. The sponsorship includes a holiday weekend prize draw in association with Nokia, to be carried inside the newspaper.
Joe Craggs (MW July 10) has a valid point, in that Orange is right to try to gain incremental revenue by encouraging more existing customers to use more of Orange’s services more of the time. It is Orange’s selection of media that is more deserving of criticism. Why use expensive above-the-line media when Orange already […]
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.