The Leith Advertising Agency has created a TV campaign for Coors Fine Light beer. The ad depicts an overheating New York and the effect the beer has in spreading ice throughout the city.
Job for Flynn at Australian publisher Fairfax sparks boardroom tussle over his successor
Are marketers being stifled by uninspiring surroundings and work practices? An increasing number of employers are trying to inject some fun into their companies in an attempt to get creative juices flowing, says Alicia Clegg
Christmas may have proved lucrative for online retailers, but the delivery service of goods purchased still leaves a lot to be desired, says Robert Dwek
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.
The road to growth in B2B starts with understanding that irrespective of size or positioning, a brand’s main competition are the biggest brands in its category, as shown by a major new study from the Ehrenberg-Bass Institute.