Leith London has created a £1.5m TV campaign to support Options, the low-calorie hot chocolate brand. The four-week campaign, which breaks on January 1, is the brand’s first national TV campaign for four years.
Airlines are using their customer communication channels to attempt to reassure people about the safety of flying and make clear the changes they have made amid the ongoing coronavirus pandemic.
What makes up an effective content strategy? In this article we look at six fundamental elements, and how they can be tackled using the PROSPER framework.
M&S’s NPS scores are up across the business so it makes sense that it would want to make these capabilities more robust and more visible to shareholders.
Find out how brands in sectors affected by Covid-19 can use customer data to keep up-to-date with trends transforming buying behaviour.