The Leith Advertising Agency has won the advertising account for BRMB, the Capital Radio Group-owned Birmingham station. It is understood to have won the business after a competitive pitch.
Sky Sports is sponsoring an eight-page broadsheet supplement in The Daily Telegraph to coincide with the England cricket team’s tour of South Africa that is to be published on December 16.
Mortimer Whittaker O’Sullivan has created a New Year women’s press advertising campaign for crispbread brand Ryvita. It will have the strapline ‘Get healthier with five minutes of crunches everyday’ and aims to encourage consumers choose it as a healthy option.
Underwired, the full-service digital agency, is to redesign the Virgin Holidays website. Virgin wants to improve the promotion of its Megadeals discounted holiday service.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the government’s call to cut marketing in order to slash prices, to the business case for D&I, it’s been a busy week. Here is my take.
The regulator is “scoping a range of options”, as it looks to balance the interests of viewers with the need to help UK broadcasters compete with the likes of Netflix and Disney+.
Entertaining consumers with advertising is “really important” for effectiveness at Direct Line, the brand’s head of marketing says as the insurer launches the latest ad under its award-winning ‘We’re On It’ platform.
Despite going live with campaigns on the same day, marketing boss Simon Groves insists Virgin Media O2 is on a mission to differentiate between the two “distinct” brands.