The Leith Advertising Agency has won the advertising account for BRMB, the Capital Radio Group-owned Birmingham station. It is understood to have won the business after a competitive pitch.
Sky Sports is sponsoring an eight-page broadsheet supplement in The Daily Telegraph to coincide with the England cricket team’s tour of South Africa that is to be published on December 16.
Mortimer Whittaker O’Sullivan has created a New Year women’s press advertising campaign for crispbread brand Ryvita. It will have the strapline ‘Get healthier with five minutes of crunches everyday’ and aims to encourage consumers choose it as a healthy option.
Underwired, the full-service digital agency, is to redesign the Virgin Holidays website. Virgin wants to improve the promotion of its Megadeals discounted holiday service.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Consumers’ enjoyment of food is influenced by what they see and know in advance, and while flavour-focused messages improve perceptions, health-based ones actually harm them.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Marketing Week reveals the top 10 charity and not-for-profit marketers, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.