Leith wins BRMB ad account

By Marketing Week 16 Dec 2004 12:00 am

The Leith Advertising Agency has won the advertising account for BRMB, the Capital Radio Group-owned Birmingham station. It is understood to have won the business after a competitive pitch.

Sky Sports to sponsor Daily Telegraph supplement

Marketing Week

Sky Sports is sponsoring an eight-page broadsheet supplement in The Daily Telegraph to coincide with the England cricket team’s tour of South Africa that is to be published on December 16.

Mortimer Whittaker O’Sullivan rolls out New Year Ryvita campaign

Marketing Week

Mortimer Whittaker O’Sullivan has created a New Year women’s press advertising campaign for crispbread brand Ryvita. It will have the strapline ‘Get healthier with five minutes of crunches everyday’ and aims to encourage consumers choose it as a healthy option.

Underwired to redesign Virgin Holidays website

Marketing Week

Underwired, the full-service digital agency, is to redesign the Virgin Holidays website. Virgin wants to improve the promotion of its Megadeals discounted holiday service.

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Analysis Uncategorized

Marketing Week Top 100 2021: The top marketers in consumer goods, tech and luxury

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Opinion Uncategorized

Convince consumers your product tastes good before you tell them it’s healthy

Richard Shotton

Consumers’ enjoyment of food is influenced by what they see and know in advance, and while flavour-focused messages improve perceptions, health-based ones actually harm them.