Leo Burnett created £2m campaign for relaunch of Daz
Leo Burnett has created a £2m TV and print campaign to support the relaunch of Daz as Daz with Quickwash Action.
Leo Burnett has created a £2m TV and print campaign to support the relaunch of Daz as Daz with Quickwash Action.
Denim brand Lee Cooper is to make its US debut this summer as part of a major expansion of the UK-based brand. The jeanswear company is in talks with US business partners and is hoping to have its products in a number of major department stores by the end of the year. The brand is […]
Nestlé Rowntree is gearing up to take on Masterfoods-owned Skittles with the launch of fruit-flavoured Smarties. The product will be the first chocolate-free extension to the 67-year-old brand.
Banc has parted with camera company Fujifilm following the completion of the digital products campaign that it was appointed to create.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.