Leo Burnett has created a television campaign for the launch of Heinz’ latest brand extension Heinz Mean Beanz, a range of spicy beans. The TV activity runs for five weeks and is part of a multi-million pound launch campaign. The ads show a ‘Mean Bean’ hanging out on the ‘mean side of town’, in a world of shadowy cans and dark streets. The activity includes one 30-second and two 10-second executions, designed to raise awareness of the range and encourage sales. In the 30-second ad, a can of Mean Beanz rises up with a voice-over declaring: ‘My modder once say to me ‘Why be nice when jou can be mean?’.’ A Heinz Mean Bean paces up and down on the can as he continues: ‘She was a mean bean, my modder. But I’m one mean son-of-a-bean. OK, now eez time for dee spice wars.’ The ad ends with the strapline ‘Heinz Good Food Every Day’. Media planning and buying is by Vizeum.
Audi UK director to take a senior marketing position at Volkswagen’s German headquarters
Motorola is understood to have appointed Dutch agency 180 Amsterdam as the lead creative agency for its European advertising business. The mobile phone giant has a global ad spend in excess of $400m (&£212m) and the account is worth &£7.4m in the UK alone. It is unclear where the decision leaves Ogilvy & Mather (O&M), […]
Lee Jeans has handed its £2m European advertising business to Belgian agency LG&F following a five-way pitch. The jeans brand, owned by Brussels-based VF Corporation, shortlisted incumbent Storakers McCann, Farm, Vallance Carruthers Coleman Priest and 180 Amsterdam for the account in a pitch overseen by Agency Assessments International. Lee Jeans European brand marketing manager Jan […]
CEO Ken Murphy is “optimistic” about the future of the business, highlighting value, loyalty and online as the three areas Tesco will be focusing on in the year ahead.
Even before the rise of ecommerce, customers could reserve stock in one store at the till of another. Now the key to retail success is making it easy to access the right channel at the right time – and having a product worth buying.
Heineken’s beer director talks to Marketing Week about the trends the industry needs to pay closer attention to if it is to drive future growth, as he reflects on the launch of Birra Moretti’s first global campaign.
Aviva says marketing will play a “crucial role” as it looks to drive future growth, with the newly-created chief customer and marketing role designed to help it achieve those ambitions.